Helge Zirkl

BOARD MEMBER - Realignment and implementation of corporate strategy - Restructuring: organisation & communication, digital transformation, business planning, cost controlling - HR: compensation/contract management, career development, recruitment CMO - Management and mentoring of the marketing team - Relaunch of the corporate identity and the corporate website - Set up and implementation of the digital marketing strategy with a focus on B2B lead generation - Re-direction of brand marketing strategy

I took a one-year sabbatical/paternity leave to look after my young family, travel Europe and prepare for the next career step.

- Defined and led Red Bull´s global boardsports strategy across 75+ markets - Data-driven 360° digital marketing strategy to engage with audiences/consumers - Delivered ‘beyond the ordinary’ content quality and experiences - Hired and mentored a cross-functional, high-performing team of digital marketing specialists: content, editorial, programming/social (PESO), communication, distribution & licensing, partnerships, analytics & data-management - Managed 90+ projects annually and the business unit budget

- Global content strategy direction across RBMN: digital, mobile, TV, audio, and print, with core media offerings for a global audience - Head of international team: content, editorial, programming, communication, social media - Created authentic content, drove funnel growth through smart programming tactics, community-first managed channels, owned-media outlets and targeted earned media outcome - Managed 75+ projects annually with an expanding content budget in the low single-digit million euro range

- Global digital content strategy direction, overseeing 56 countries in terms of content production, activation & marketing strategy, quality control - Global communication, activation and audience development strategy: social media, PR, analytics, SEO/SEA, organic & paid traffic acquisition - Directed and created ownable, authentic and engaging live and non-live content initiatives linked to Red Bull´s marketing assets - Managed a growing channel budget in the low single-digit million euro range per year

- Managing Director & Head of Marketing of the BU - Marketing, content, programming, communication & partnership strategy (print, online, events, social media) - Budget & financial management incl. P/L responsibility - Production, sale & distribution of merchandising products - Established the magazine and its website as the leading Skate/Snow/Surf publication in Europe. Pioneer in connecting off- & online content into a seamless user journey - Released 73 magazine & 11 video issues and countless web-videos

- Content marketing and communications strategy of www.getaddictedto.com - Processing and implementation of various mobile apps - During this time I was responsible for the worldwide publication of a photo book (22,000 copies), two photo calendars (9,500 copies), three mobile apps and brought about 250,000 unique visitors per month to the website

- General manager, “King of SKATE“ & “King of SNOW“ interactive online events. - Global marketing, communication and partnership management. - Budget and financial management incl. P/L responsibility. - 1,300 participants resulted in website traffic of around 1,45 million unique visitors.

Sales, marketing, strategy, buying

Marketing, Communication, Medien, Rechnungswesen, Finanzwirtschaft, Vertrieb, Produktionsmanagement, Informationstechnik, Wirtschaftsrecht und Personalmanagement, Mikro- und Makroökonomie, Strategisches Management, wissenschaftliche Methodenlehre