Hendrik Sontheim

Angestellt, Head of Data Analysis, Athletia Sports

Köln, Deutschland

Fähigkeiten und Kenntnisse

Expertise in various fields of the entertainment i
online video
web video
Youtube
audience development strategies
social media consulting
cross-promotion concepts
content marketing & branded content
digital marketing
PR & Communications
music industry
CRM (Cutomer Relationship Marketing)
consumer insight & market research

Werdegang

Berufserfahrung von Hendrik Sontheim

  • Bis heute 6 Jahre und 10 Monate, seit Aug. 2017

    Head of Data Analysis

    Athletia Sports

  • Bis heute 10 Jahre und 6 Monate, seit Dez. 2013

    Head of Audience Development

    Mediakraft Networks

    Responsible for Audience Development, Promotion and Social Media. My team develops and implements sustainable growth strategies and cross-promotion concepts for our video creators and brand partners, with a close eye on digital and consumer trends.

  • 7 Monate, Juni 2013 - Dez. 2013

    Social Media & Network Manager

    Mediakraft Networks

    I am responsible for social media strategies and content creation for some of the most succesful online video creators.

  • 6 Jahre und 5 Monate, Feb. 2007 - Juni 2013

    CRM & Social Media Specialist G/S/A

    EMI Music Germany GmbH & Co. KG

    Responsible for CRM, E-Mail Marketing, Social Media and Community Management at EMI Music Germany for G/S/A. I work for EMIs national and international musicians, from local newcomers to internationally known artists such as Coldplay, Katy Perry, Iron Maiden, 30 Seconds To Mars or David Guetta.

  • 7 Monate, Aug. 2006 - Feb. 2007

    Intern / Praktikant

    EMI Music Germany

    Digital Tool & Website Production, Community Management, Fan-Relations.

  • 1 Jahr und 7 Monate, Feb. 2005 - Aug. 2006

    Tour-Booking & Customer Acquisition

    Valve Music Entertainment/ 15 08 Entertainment

    Tour-Booking for various bands and musicians, creation of entertainment concepts for corporate events, customer acuisition.

  • 2 Jahre und 1 Monat, März 2003 - März 2005

    Gesellschafter/ Künstlermanagement

    TAKT Entertainment

    Artist Management, marketing concepts and acquisition of venture capital and partners for various music projects and productions.

  • 7 Monate, Sep. 2002 - März 2003

    Praktikant

    TV-Musik (Recording Studio) / Pork & Rabbit Verlag

    music production, artist development & management

  • 3 Monate, Jan. 2002 - März 2002

    Intern at Woldwide Artist & Repertoire Department

    BMG Entertainment, New York, USA

    The Worldwide A&R Department at BMG Entertainment synchs artist development strategies and product creation for the label's signings.

  • 2 Monate, Aug. 2000 - Sep. 2000

    Intern at Corprate Communications Department

    BMG Entertainment, New York, USA

    Research on press coverage on the company, creation of clippings for the company's top level management and supporting my managers in the creation of press releases.

Ausbildung von Hendrik Sontheim

  • 6 Monate, Aug. 2001 - Jan. 2002

    Semester abroad in Marketing

    College of Charleston, SC, USA

    Market Research, Entrepreneurship/Start-up business planning

  • 3 Jahre, Okt. 1999 - Sep. 2002

    European Business Administration, Marketing

    Cologne Business School

    European Business Administration with focus on International Management & Marketing. Diploma thesis: “The digital revolution – the effects of digitalization on the music industry“.

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Spanisch

    Grundlagen

  • Französisch

    Grundlagen

Interessen

Music
DJing
internet
travel
photography
social media
music production
everything digital

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