I-CHING (Richard) LIAO

-Work with a team that engages with channels, field sales teams and customers in Europe region, driving networking products to consumer/SMB market. -Serve as a consultant to the customers, and as the interface between HQ product management and customers in the territory. -Represent HQ product management to the channels, and represent customers to HQ product management. -Define 4P1S and go-to-market channel and marketing strategies suitable for different countries. -Key E-tailer/Retailer and ISP visit.

-Mainly responsible for DACH, The UK, Nordics, Benelux, France, Italy, Greece, and Turkey. -Accomplishment: Work with local teammates and triple market share and profit growth of ASUS wireless devices in three years. -Define 4P1S and go-to-market channel programs and marketing strategies suitable for different countries at HQ level. -Key E-tailer/Retailer and ISP/Operator visit and business approach. -Profit and loss management.

Product Sales Manager - Wireless and Networking • Pre-sales, technical trainer and customer support (B2B) for North America region. • Product strategy defining and work with local team to develop router business in North America region. Driving business resulted in more than 300% revenue growth within 2 years. • Product manager of wireless router. • Key E-tailer/Retailer and ISP/Operator customers visit to setup business plans. • Forecasting sales, coordinate supply fulfillment and logistic chains.