Ilaria Teresa Ciavarella

Execute internal and external communications plans via a range of mediums including: newsletters, website, Extranet, internal applications, social media, external media interviews, releases and articles. Administrative support for the CEO including assisting with reports, audits, media monitoring and content calendars.

Digital Marketing Manager Italy for an international cruise OTA with headquarter in Hamburg. Focusing on SEO, SEM, Social Media Marketing and Email Marketing. Key responsibilities: - achieve business objectives cost effectively by using a range of inbound marketing activities. - develop and implement a 360-degree digital marketing - create and implement co-marketing plans with international cruise companies

Online Marketing Assistant working with one of the most important Metasearch for flights and holidays in France and operative in other 5 European countries. - Creation and optimization of on-page contents, - Testing for the re-design of the website; - Supporting the Italian redaction in order to manage news and social media; - Internal link architecture optimization.

Junior Marketing Consultant for a consultancy company in Milan. I was involved in two main activities: 1. Organization of induction seminars regarding strategic and marketing topics including: B2B/B2C Grocery and Gastronomy, FMCG, Online Marketing, Market Research, HR and Controlling; 2. Supporting the marketing department of our clients to develop and implement operational projects/manuals related to how to manage every supermarkets' areas to improve performances with a customer-centric culture.

Master of Science in Marketing Management with focus on Trade and Online marketing. Thesis: “Positioning and Segmentation in Wholesale” Case History about Ravenna’s Wholesale Retailers, focusing on Metro Italia s.p.a. and Arca s.p.a., two of major players in wholesale Italian market.

Bachelor in Management and Economics with focus on Business Administration and Marketing. Thesis: “Demarketing: Eliminating the cherry picker” Empirical Research on the Kotler and Levy Theory, describing intentional demand-reducing activities, distancing or converting the unwanted client.

Controlling, Statistics and Mathematics.