Ioana Ognibeni (Marinescu)

• Led the company’s own product initiative throughout the startup, MVP, go to market readiness, and working towards product-market fit with a team of UX and developers • Successfully led projects for the agency’s clients, while enabling focusing on the outcome not only on the output • Mentoring, training, and support for the craft in the transition to incorporating product thinking into the project world.

• Delivered the new Lean Xentral ERP experience together with a distributed team of 4 UX/Designers and several developers • Defined the MVP scope using an extended Lean canvas • Participated in user interviews; perform competitive analysis; analyzed the current complex business processes and user flows, as well as design the TOBE processes (UML diagrams, data analysis etc.) • Drove development using SCRUM.

Product Owner, responsible for the new Web Interface of abas ERP. - Backlog prioritization based on the strategy and input from various stakeholders - Work with a distributed team of developers and UX (DE, BG, US) to deliver new features, in an Agile env. Hold Refinement, Planning meetings, deliver user stories and acceptance criteria - Analyse dependencies & synchronize our releases with MW and BE teams - Provide direct support for Partners and Customers. Host webinars to demo the product.

Provide input for the definition of the strategic product direction. Participate to Customer interviews, perform data analysis. Work with UX and architects to define new product initiatives and asses them from all required perspectives. Hold kick off meeting, drive Refinement and Planning sessions, write user stories and document acceptance criteria. Coagulate the efforts of multiple distributed teams. Act as a Project Manager for various endeavours. Drive GoToMarket activities.

Product Owner for Customer Care tooling and Scrum Master, in the Romanian office of 1&1. Defining business value for the new functionality and/or product ideas. Perform business analysis sessions with various stakeholders, analyze existing documentation, tools. Process analysis and design in Signavio. Deliver user stories and prioritize the Backlog. Deliver detailed Acceptance criteria. Scrum master activities: Reinforce the Agile principles. Facilitate Scrum ceremonies. Remove impediments, follow up.

-Implementation of several Magento based e-commerce solutions (for Optaros) tailored for international clients (Europe&Asia markets), in an Agile-based methodology, with a distributed team of up to 18 members (developers, QA engineers, Designers) - from 4 different time-zones. -- -Localization and implementation of an ERP application for Euromaster, NAVISION based, especially developed for the Tyre industry and deployment in 14 stores.

03/2010 – 12/2010 - MIC.RO Retail Implementation of a new Retail ERP System designed to cover the needs of 3000 stores. --- 06/2008 - 03/2010 – Rompetrol Implementation of a HR report tool to satisfy the management reporting needs - Group-level Writing business and functional specifications for developing a performance and training management applications --- 10/2006 – 06/2008 – Smart Technologies SRL Implementation of HR modules: Payroll, Personnel, Time&Attendance for >8000 employees

IT Project Management

2013 - 2016 (expected)