Iris Reichstein

Angestellt, Head of Marketing and Communications, Biohealth International GmbH

Münchberg, Deutschland

Über mich

Marketing and Communications Enthusiast with more than 17 years of experience in communication acquired by working for international lifestyle and fashion brands as well as for newspaper publications. 7 years of experience in Marketing with an MBA degree, handling the relaunch of a traditional German tabletop brand. Strong knowledge in brand communication related to social media ( Facebook, Instagram, Blogs) as well as traditional media ( Print, In-Store Promotions, Events). Insights in market analysis, marketing strategy and the development of digital communication strategies. Ability to coordinate multiple projects and balance short-term and long-range priorities. Strong interpersonal and communications skills, solid capability to work under pressure, flexible, reliable and responsible. Highly adaptable and accustomed to working in a multicultural environment within a multinational team. Strong will to learn and improve.

Fähigkeiten und Kenntnisse

Online Marketing
Influencer Marketing
Aufbau von Kooperationen
Management von Kooperationen
Marketing Communications
Networker
Creativity
Product Marketing
Social Media Marketing
writing skills
communicative competence
Teamwork
International experience
Authenticity
Flexibility (personality)
Marketing
Vermarktung
Öffentlichkeitsarbeit
Werbung
Branding
Social Media
SEO
Eventmanagement
Engagement
E-Mail Marketing
Direktmarketing
Unternehmenskommunikation
Marketing management
Content Marketing
Interne Kommunikation
Kampagne
Medien
Kommunikation
Kommunikationsleitung
Journalismus
Kommunikationswissenschaften
Pressearbeit
Content
Copywriting
Marketingplanung
Strategisches Marketing
Employer Branding

Werdegang

Berufserfahrung von Iris Reichstein

  • Bis heute 1 Jahr und 3 Monate, seit März 2023

    Head of Marketing and Communications

    Biohealth International GmbH
  • 4 Jahre, März 2019 - Feb. 2023

    Head of PR

    Rosenthal GmbH

  • 5 Jahre und 2 Monate, Jan. 2014 - Feb. 2019

    Brand Manager

    Rosenthal GmbH

  • 7 Jahre und 2 Monate, Dez. 2006 - Jan. 2014

    Journalist

    Frankenpost

  • 2 Jahre und 5 Monate, Apr. 2007 - Aug. 2009

    Journalist

    Freies Wort

  • 9 Monate, Apr. 2006 - Dez. 2006

    PR Account Executive

    Ketchum, Munich

    PR office, PR Consulting and Media Training for the international coffee chain Starbucks. PR-support of the market entry in Germany for Starbucks.

  • 1 Jahr und 1 Monat, März 2005 - März 2006

    PR Assistant

    Loews GmbH, Munich

    Press office Calvin Klein, Fashion PR

  • 5 Monate, Feb. 2004 - Juni 2004

    Internship PR

    Karla Otto Srl, Milan

    PR for fashion brands such as Swarovski, Emilio Pucci, Antonio Berardi, Prada...

Ausbildung von Iris Reichstein

  • 2 Jahre und 7 Monate, Okt. 2009 - Apr. 2012

    Marketing Management

    University of Applied Sciences Hof

  • Communication sciences

    Friedrich Alexander Universität Erlangen-Nürnberg

  • Bis heute

    Public Relations

    Libera Università di Lingue e Comunicazione (IULM) Milano

Sprachen

  • Englisch

    Fließend

  • Französisch

    Grundlagen

  • Italienisch

    Fließend

  • Deutsch

    Muttersprache

Interessen

Cooking
Yoga
Theatre
Wine Classes and Tastings

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