Ismael Carrasco Fricker

Working as a Digital Consultant, UX/UI designer and Web Consultant focus on helping people to achieve their goals, I will gather all the resources needed. Main activities: - Digital strategy - Digital communication - Content management - Traffic management - Social media leading - e-business activity - Implementing SCRUM Methodology in organizations.

- Web consultant and project manager (focused on e-Commerce, UX strategy and User Interaction), project implementation, production & planning, allocating resources. - Working to improve the Empathy and Usability with users using UX processes and tools: Customer Journey Map, Personas, User Flows, Empathy Map, conducting User Test and Focus Groups.

- Responsible for defining project scopes, business requirements and developing functional specifications in 
order to constantly improve the user experience on web and mobile projects (creation and/or redesign). - Interfacing between marketing, sales, IT and external resources, helping users to express their needs. - Review user requirements, technical context and constraints, business objectives and ROI. - Web analytics, marketing data analysis and reporting dashboard configuration using Omniture.

- Web and e-learning development projects for La Ville de Lausanne. - Managing business needs impacting IT and setting up training for internals team. - Operational project management: lead workshops to define strategy, project roadmap, sprint planning, prioritize items. - Building information architecture, web mock-ups, multidevice interfaces and graphic design in various projects. - Defining solution implementation and operations, including operational monitoring and reporting.

- Art direction, Graphic design and strategic conception of 2 business and financial magazines (1NDICE & L’Agefi Mag). - Get a full briefing and gathering the expectations, target audience and extent of redesign. - Rethink the publications around the structure: typography, page layout, iconography, color palet and even the content. - Develop concepts, graphics, illustrations, layouts, logos and web content for magazines.

“Startup focused on video-marketing, multimedia content production and WebTv platforms for companies” - Clients: Chanel / Edipresse / Ringier / Kudelski - Video marketing production for brands: audio-visual and web content for niche audiences to run across a number of digital platforms. - Operational project management: coordination of internal teams (6 dependents) and providers, customer relationship, planning, budgeting and develop alliances with advertising agencies.

Fundamental knowledge of the practices and values of Scrum: roles, events, artifacts and the rules of framework.

Certificate of Training / Project Management, Social Skills, Operational Management, E-Business, ICT, New technologies & Economie, Lean UX methodology (User Centered Design).

Degree in Graphic Design / Skills applicable to: Art Direction, Design Research, Advertising, Digital Media, Packaging, Illustration, Illustration, Photography, Web Design, Prototyping.