Ivan Pronchenkov

Bis 2020, Product Marketing Manager, SolarGaps

Kyiv, Ukraine

Fähigkeiten und Kenntnisse

Product Marketing
Product Development
UX
Project management
Analytics
Hotjar
Amplitude
MySQL
User Research
Customer Retention
Roadmaps
SEM
SEA
Search Engine Optimization (SEO)
Social Media Marketing
PR
E-Mail Marketing

Werdegang

Berufserfahrung von Ivan Pronchenkov

  • 1 Jahr und 9 Monate, Juli 2018 - März 2020

    Product Marketing Manager

    SolarGaps

    Responsibilities and achievements: - Managed marketing and developers team - Worked on a presentation as a result of which the startup raised 1M Euro under the Horizon 2020 program - Developed and implemented Go-to-Market strategy - Improved UX based on collected analytics data: conversion increased by 25% - Designed and scaled the paid ad program by leveraging a combination of channels and tactics which led to obtaining quality leads for $5

  • 1 Jahr und 2 Monate, Apr. 2017 - Mai 2018

    Digital Marketing Lead

    Belfor.info

    Responsibilities and achievements: - Developed a coherent marketing strategy form acquisition stage to retention and referral that led to a 20% increase in revenue - UX optimisation led to a 30% increase in site conversion - SMM activities, E-mail marketing, PPC, SEO

  • 10 Monate, Apr. 2016 - Jan. 2017

    Digital Marketing Manager

    Letyshops.ru (Cashback Site)

    Responsibilities and achievements: - Successfully ran advertising campaigns with budgets up to 200K USD that led to a positive ROI of up to 300 %. - Media buying and testing various traffic sources to determine Product Channel Fit

  • 1 Jahr und 2 Monate, März 2015 - Apr. 2016

    SEA Spezialist

    Hotels24.ua

    Responsibilities: - Ran advertising campaigns in Google Ads, Yandex - SEO-optimization, - Linkbuilding

Ausbildung von Ivan Pronchenkov

  • 1 Jahr und 11 Monate, Sep. 2004 - Juli 2006

    Economics

    Kyiv National University of Trade and Economics

    Business economist

Sprachen

  • Deutsch

    Fließend

  • Englisch

    Fließend

  • Russisch

    Muttersprache

  • Ukrainisch

    -

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