Jason Mashak

Took on a dedicated AR & PR focused role within Runecast to establish methodology, benchmarks, and brand awareness among industry analysts. Resulted in numerous mentions in analyst research reports (Gartner, Frost & Sullivan, IDC) and awards (e.g. Frost & Sullivan’s 2023 European New Product Innovation Award for Delivering an Al-driven Unique CNAPP).

Developed the Marketing Communications team (from 3 to 9 direct reports), omnichannel strategies for Sales and Channel Partner enablement, budgets, planning, branding, messaging, social media, QA, PR, AR, change management (e.g. toward ABM and automation), and helped to ensure optimal communications between internal teams, channel partners, customers, prospects, third-party service providers, media, industry influencers and analysts. Successfully mentored a protege to be able to take over leading the team.

Established and trained the company's first Marketing team to contribute to the Sales team’s delivery of +25% annual revenue growth. Drove brand visibility with around 1M impressions (nearly all organic) via new content and social channels. Strengthened B2B partnerships and identified co-branded promotional opportunities to better support OEM and distribution partners.

Responsible for Avira’s global brand and business development strategy via software download portal partners, for global distribution of Avira products and services. Help identify target geographies for online advertising and promotions, manage campaigns to increase visibility and downloads of Avira solutions, and measure ROI with various KPIs (CTR, cost per acquisition, etc.) to increase market share and revenue opportunities in both established and emerging markets.

Helped to grow non-DACH revenue enough to triple the non-home-market share, triple the average order value (AOV), and break a 30-year monthly revenue record for B2C. Avira’s number-one social influencer, according to our Social Media team. Helped to conceptualize and premier global industry innovations while contributing to marketing and brand communication strategy/campaigns to optimize revenue streams and enhance global brand recognition, value, and voice consistency.

Helped grow brand awareness to double the customer base to 200M in only three years and was responsible for often double-digit gains in optimization testing. On a small team of Marketing/PR/Social-Media 'commandos', helped direct and deliver persuasive B2C / B2B communications (localized to +40 languages) for brand recognition, value, voice consistency, eCommerce optimization testing and much, much more.

Edited/Rewrote market research reports and forecasts for IT companies’ activities in CEMA, with a focus on clarity and logical data analyses and predictions. Contributed to PR, supported the conference events team, and tracked patterns in analysts’ most common errors and oversights for feedback on their professional development.

Directed strategies for brand campaigns, social-media engagement, SEO, website redesigns, blog/video content, and specialized (e.g. celebrity-targeting) campaigns.

Owned and managed several residential rental flats. Established company during university studies and earned 29% capital gain with only minor cosmetic improvements.

Developed interactive lesson content to engage with students' experiences (educational UX) and managed up to 35 students per class, including learners classified as: ESL/ELL (e.g. students from Russia, Ukraine, Czech Republic, Iraq, Mexico), Attention Deficit Disorder, Hearing Impaired, and Autistic.

Provided companies with risk management solutions for mitigating all possible liabilities. Determined threats to critical processes, then designed and sold integrated security (i.e. CCTV surveillance, access control, etc.) and fire-safety systems (aligned to compliance regulations). Our team boasted a 97% client-retention rate. After leaving to begin university, later returned as a contract-based consultant for optimizing efficiency of internal processes.

For Air Comm Cellular & Paging (authorized BellSouth Mobility dealer), provided full-scale mobile telecoms services, including B2B / B2C sales, account management, client-dispute resolution, market research, copywriting, ad design, overseeing promotional campaigns, and educating customers on emerging technologies.

Marketing Measurement Strategy; Price and Promotion Analytics; and Competitive Analysis and Market Segmentation.

Alternative methods in secondary-level education management.

Additional concentrations: Sociology, Advertising, European Studies, Philosophy, and French.