Jennifer Werner

Combines a fresh approach with insight-driven strategy to tackle complex communications challenges from global employee communications and brand development to social media and corporate citizenship.

Used strong planning, creative and interpersonal communication skills to expand the capabilities of the corporate communications department; advance the corporate culture; and educate internal and external audiences regarding PerkinElmer’s mission, vision and value.

Fostered account team and client growth by employing a results-oriented management approach and solving problems strategically. - Mentored team to achieve professional development goals and optimize performance - Led successful global branding initiative for PerkinElmer: brand hierarchy, communications strategy and message development spanning eight markets at varying levels of maturity; communications planning to achieve alignment with global implementation and marketing objectives to internal and external

Developed strong relationships and enabled successful client results through uncompromising attention-to-detail and collaboration. - Led re-branding initiative for iCAD, including creative development and event planning - Conducted primary physician market research, analyzed results and provided guidance to the creation of market messaging and creative strategy development

Leveraged strategic thinking abilities, multi-tasking skills and commitment to unwavering quality to drive account success across multiple clients and industries. - Assured strategic creative through leadership and planning for creative initiation and reviews - Reduced risk of error and increased agency efficiency through detail-oriented proofreading and editing - Ensured on-time, on-budget delivery through client forecasting, proposal development and tactical planning

Streamlined business development processes and created results-driving media plans through actionable research summaries, media negotiating, strategy support and precise management of daily account activities.