Jessica Bornstein

• Verantwortung für die Steuerung des Vertriebs und den Ausbau des Geschäfts in CH sowie die Definition der strategischer Off- und Online-Accounts in GAS, wie Otto und Kaufhof, so wie aktiver Erwerb von Neue und wichtige Key Accounts; • Analyse und Verarbeitung aller relevanten Nummern so wie Verwaltung von Berichten; • Unterstützung aller Kunden innerhalb der definierten Vertriebsregion mit Personalschulung; • Teilnahme an nationalen und regionalen Verkaufstreffen und an Modemessen: ILM und ASSIMA;

Following-up the market development and identifying new business opportunities, i. e. projects, events, and promotional actions; Plan and Managing the Marketing Budget, following the schedule as planned for the company (6 Marketing Campaign – every 2 months); Managing and giving guidance to the brand teams (eleven staff members), Design (arts), Press Agency, Digital Marketing (involving: creative developing, Website, social media and CRM) and the customer care service;

Restructuring the marketing area and managing the institutional and strategic cells of both brands; Managing and giving guidance to the brand teams (seven staff members from the following areas: Visual Merchandising, Coordination, Assistants and Digital Marketing); Planning, organizing, and leading the company’s retail and wholesale communication and marketing regarding the fall/winter and spring/summer campaigns; Assessing the present collection and studying its launching at the POS;

Developing marketing strategies to increase the brand awareness in Brazil; Planning, organizing, and leading the relevant company’s communication and marketing programes for retailers and wholesalers regarding the fall/winter and spring/summer campaigns; Assessing the present collection and studying its launching at the POS, i. e. in own and third-party shops, as well as materials to be applied; Following-up the market development and identifying new business opportunities;