Jessica Rösch

Strategic alignment of German Student Marketeer Program (student brand ambassador program). Cross-departmental activator, e.g. project lead for Campus & Wings Sales Support, HR recruiting and Operations tool order process. Coordination of ten Field Marketing Specialists in five regions. Potential analysis and strategic restructuring of German 360° @work approach as Task Force Lead. Talent scouting and onboarding of Student Marketeers, training and development.

Strategic planning of German Wings Program (student brand ambassador program) to grow user base and brand love. Analysis and consultation of regional Wings initiatives, consultation of five Field Marketing Specialists. Cross-departmental alignment, e.g. increase efficiency of Wings Sales Support. Onboarding and training of new Wings, development of shining stars.

Implementation of field marketing strategy to give the global brand a local face. Responsibility of regional Wings Team (26 students), e.g. recruiting, onboarding and training, development of briefings, event and sales support. Drive trial and brand relevance within the Endurance playground in Northern Germany, e.g. organization of Red Bull 3rd party events like Hamburg Marathon.

Responsibility of media monitoring, e.g. agency coordination during critical coverage or activation campaigns. Team coordination of the communication department, e.g. meetings, business and budget planning. Close alignment of all topics with Head of Communication.

Organization of event set-up, hotel and catering arrangement within budget. Responsibility of contract processing for live and TV shows, e.g. BAMBI 2014. Coordination of artists, team and other stakeholder.

Organization, documentation and evaluation of PR activities in the field of sports performance, lifestyle and sports fashion. Supervisor of a project group responsible for internal communication strategy, e.g. creation of a PUMA DACH newsletter for cross-divisional releases and news. Management of press and internal events.

International Events, Business Communication, Business Forecasting, Event Practicum

Grade: 1,4