Jiyeon Im

• Supplier Development Project (aka First Tier Qualification Program 1 - 4): Provided consulting services to Asian first-tier manufacturing suppliers during the development and industrialization of an infotainment system for a German automotive OEM. Acted as a key intermediary between the OEM and suppliers, enabling the successful launch of the central information displays and the new vehicle.

• Forecasted sales and analyzed the sales situation for Asia, Oceania, the Middle East, and Africa on a weekly-/monthly basis, helping meet the monthly/quarterly/annual retail and wholesale targets. • Reported target-/actual contribution margin development at a market level to the head of the region, supporting the development of pricing strategies and adjusting targets for the sales region. • Conducted volume planning for a run-out model according to the product lifecycle.

• Developed and executed global marketing campaigns in collaboration with globally distributed teams in Central Europe, India, China, and Turkey. • Managed Hyundai/Kia Motors overseas websites using Oracle CMS • Generated online sales traffic by 20% by implementing Google Analytics and SEO on the Hyundai worldwide website. • Visual Contents Management Project: enhanced a decision-making process and managed key project communication channels with a German supplier

- Improved the existing car demand forecast method based on “Bass Diffusion Model” - Analyzed various connectivity systems of Connected Car - embedded, tethered and integrated methods

- Analyzed the automotive market trend of North America and formed a business strategy for Hatchback segment - Created a database for model specifications of the existing automakers