Joe Latt

Specialized in user experience and interface design • Concept and product development for different platforms • Interaction and visual design • Consultance on design and brand-consistency and quality

Responsible for entire corporate and product design • Inherent part of product development team • Product concept and design of personal TV experience "watchmi" • User Interface design and consulting for product portfolio • Creative support for management and engineering team.

Lead User Experience Designer, Information Architecture, User Flow, Wireframing and Prototyping with Axure, Visual Design and Usability Testing

Development of concepts & prototypes together with UE, with focus on visual- and usability quality • Management of a +15 freelancer team and agencies • Manage execution from prototype to launch of real products in terms of visual support and asset provision • Responsible for brand-consistency and quality • Development of world-wide Vodafone visual design for products and services (handsets, applications, WEB and WAP).

Product development for Digital TV • Feature and functionality development • User interface and navigation design • Specification and documentation • Client and agency consulting • Usability optimization (Guidelines & Styleguides) • Project Management User Test • Creative support for the engineering team Clients worked for: Axel Springer, Kabel Deutschland, Swisscom, EWT, Humax, Siemens, and more.

Creative lead for the European Headquarter • Creative support for the engineering team • Conceptualized and designed user interfaces • Specification and documentation • Consulted clients and designers • Monitored usability tests • Supervised external agencies • Developed applications with OpenTV Publisher • Development training for design team in the USA • Clients worked for: CNN, China Central TV, DirecTV Latin America, EchoStar Dish, and more.

Designed web interfaces for e-commerce, services, and corporate clients • Maintained web graphics for FORTUNE 100 client • Programmed web sites for individual clients.

Full responsibility of pre-production room • Recorded and mixed music and voice-over artists • Produced remix projects for local DJ’s • Composed and programmed songs for artists • Designed custom sounds for multimedia applications • Managed studio schedules • Trained clients on audio recording software • Artists worked with: U2, R.Kelly, Aerosmith, Mario Wynans, Hanson, David Lee Roth, Naked, Clubkraft, Dominica, and more • Engineers worked with: Tom Lord Alge, Ceasar Sogbe, Tony Moran, and mor

Management Agency of one of the first German boys group “Bed and Breakfast” • Composed music and lyrics for different styles of songs • Arranged and produced instrumental tracks.

Planned print, radio, and TV advertisement bookings • Supervised graphic designers and agencies • Coordinated print-projects.