Johannes Sander

Konzeption digitaler Werbekonzepte. Fokus auf Banken, Depotstellen, Mobilitätsunternehmen, Einzelhändler sowie Großveranstaltungen

Konzeption digitaler Werbekonzepte. Fokus auf Banken, Depotstellen, Mobilitätsunternehmen, Einzelhändler sowie Großveranstaltungen

www.klarx.de is Germany's first website for comparing and renting construction equipment online. My main task was to develop a SEO strategy in order to push the organic ranking on Google for certain keywords. After successfully implementing this strategy we improved our ranking from not significantly visible to rank number six (first page on Google) for relevant keywords. Further I was involved in sales, mainly selling and dealing with customers over the phone).

Actively involved in the market- and sector analysis for the audio-visual media rights of the football Bundesliga in Russia, Ukraine, Azerbaijan etc. on a macroeconomic and microeconomic level. In addition to that developed certain strategies for the company to implement new businesses in the sportsman portfolio. Beyond that I assisted the marketing team to find a sponsoring partner for the German Volleyball Association tournament (DVV).

GSL Welcome Group Real Estate Services: My main responsibility was the management of more than 80 industrial and commercial real estate properties. This implies to assign contractors for certain maintenance issues and to check if all insurance requirements were fulfilled by the tenant. More than 15% of our tenants were German companies like Siemens, Bauer or DHL therefore I was often involved with the German American Chamber of Commerce in Houston to schedule meetings with authorities of both parties.

- Organised and prepared women’s and men’s basketball games for an average of 2,500 spectators - Set up and displayed advertisement for sponsors like Coca-Cola or Bank of Colorado - Involved in ticket sales for both individual and season tickets for college basketball games

Sport Management (franchise systems), Sports Law (collegial regulations, agent regulations), Marketing, International Business (emerging markets), Microeconomics