John Craig

Glenevis is my consulting company and I help companies on a freelance basis. With over 37 years of Product Management experience in leading technology companies, I can rapidly analyse your company products and recommend changes to ensure they can be successfully developed and sold. I can go deep on all aspects of your product, from pricing and packaging through to guiding your technical experts and development team to build it. Products can be software, hardware, data/analytics, services, B2B or B2C.

Lead a team of experts working with product management, marketing, campaign execution, and data analytics. Our customers are advertisers, brands and agencies, addressed via mobile media products using our extensive targeting and data insights. Designed and led the launch of our flagship o2 More Local Location-Based Marketing service. Work mentoring start-up's culminated in a similar role, launching the o2 Get App paying users for their personal data with full transparency and control, GDPR-style.

Intermap Technologies were a leader in precision airborne mapping, and their automotive product ‘3D Roads’, was a highly accurate 3-dimensional road map supporting Energy Management and Advanced Driver Assistance Systems (ADAS) Applications. The role engaged with the automotive industry to generate interest and trials for this new type of product/data. At the invitation of BMW, was sole author of the ‘Map Data for ADAS’ chapter in the reference 'Springer Handbook of Intelligent Vehicles'.

Destinator supplied software and content solutions for navigation, with customers including LG, Motorola, and other major brands. The role involved managing teams located in China, Germany, Israel, and US. Achievements included:- • Successful definition, delivery and customer acceptance of numerous navigation solutions, • Continuous activities representing the company towards investors and potential acquirers, covering all technical and market aspects and acting as the company CTO.

CPS developed unique Matrix and E-GPS location technologies, which were licensed to phone and network infrastructure vendors, and formed the basis for Location-Based Services (LBS). An active member of CPS Executive team running the company on a weekly basis, and achievements included:- • Key player in reviving the company after its US market exit, building belief in our technology strengths, and competitors shortcomings. • Project and Solution Manager for the first Commercial deployment of CPS Technology

Worldzap built a platform and business model for distribution of premium sports video content to mobile devices. As a member of the Worldzap management team and the only one with deep mobile expertise, led work on defining precisely which services were technically possible and commercially viable, and how they could be implemented. Developed consumer propositions around events such as the FIFA World Cup, Formula 1, and World Rally Championship.

Ericsson is the world’s leading mobile network vendor. Achievements included:- • Creating and communicating the Ericsson product portfolio and network evolution story to many Operator Board and Management teams • Drove emerging Mobile Internet business and technologies as one of the first, in 1996, to foresee the impact of Internet across the entire business. • Ensured all Product Units reached common decisions on new products and features that impacted multiple network nodes and phones

In UK personally signed off the specification for Ericsson deliverables to fulfil the >£100M initial DCS1800 PCN Network and Terminals contract with one2one. Sent to France to inject experiences from a competitive UK market to a highly regulated French market. In Germany our main customer was Mannesmann Mobilfunk (D2, Vodafone), the world’s largest and fastest growing mobile operator. Managed extensive tendering, offering and negotiation activities, securing multi-$100M orders in the process.