John Jeffrey

Berufserfahrung von John Jeffrey

• Bis heute 18 Jahre und 5 Monate, seit 2006

  Director

  Provenance Marketing Ltd (Strength and Flavour)

  Marketing Strategy and Planning Consultancy with a specialty in Consumer Goods Focusing on the consumer, I help brands identify, refine and commercialise their key market and brand opportunities, and then build plans to realize them.

• 7 Jahre und 8 Monate, Aug. 1998 - März 2006

  Commercial Planning Manager

  Diageo

  Responsible for planning the Marketing, Promotional Activity and Category Initiatives in Convenience & Cash and Carry for Bell's, Gordon's, Smirnoff, Guinness etc. in conjunction with the Retail Multiple Off Trade teams. Marketing Planning, Promotional Planning, Trade Marketing, Customer Marketing, Channel Management Shopper Marketing, Category Management and New Pack Development