John Lee

Key Tasks - Lead a UX designer (1), an engineering team (2) and a marketing agency - Lead the vision, product roadmap and strategy of the platform along with the other founders - Build the product branding, marketing plan and grow digital channels to align with the agency - Competitive analysis: pricing, online content & publishers/ websites for advertisement Reason for leaving - It is a passive income company that its’ operations are self-sustained.

- Co-lead an engineering team: Head of Technology (1), an engineering team (5) & UX designer (1) - Develop the roadmap, manage the quality assurance, project documentations (Notion) & ticketing - Work on creating the vision, establish the target audience & roadmap with the CEO & founders - Develop and managing the product backlog and prioritizing features based on customer and market needs - Draft & align the communication release between the technical team & the marketing, sales & customer care teams

- Lead the development of the value proposition - Understand the industry market trends, business drivers, customer behavior and how to address customer challenges - Maintain and manage competitive intelligence by working with cross functional stakeholders and executing self-lead research - Develop product messaging that differentiates new products and services from others in the market - Oversee content strategy for specific segments; creating relevant thought leadership and lead generation assets

- Proactively contact customer's, in the Spanish speaking countries, to onboard them - Manage an international customer portfolio, analyzing their performance and converting new leads into customers - Educate, consult, and retain customers as well as assisting them in reaching their full market potential - Manage and prepare reports on sales activities and results using internal tools - Exchange within and external stakeholders to guarantee a smooth sales process

Achievements - Structured, built and launched the company website - Increased brand awareness and created a positive brand image among target audiences Key Tasks - Identify and target potential business clients and customer's - Create and manage marketing campaigns, performance marketing, website, and social media channels - Manage and lead a marketing team, which include a marketing specialist and a graphic designer

- Identify target market segments and create buyer personas to understand their needs, pain points and buying behavior - Develop and execute lead generation campaigns: email marketing, content marketing, social media, webinars, and trade shows - Create and manage lead magnets: whitepapers and webinars to attract and engage prospects, to collect contact information - Design and implement lead nurturing campaigns (CRM system), such as automated email drip campaigns and targeted content

- Build and maintain strong, relationships with key clients through regular communication and in-person meetings - Collaborate with internal teams, such as research analysts and product manager, to design and execute client’s research studies - Manage the client's research project: setup, training, coordinating, monitoring timelines, and ensuring quality control - Analyze and interpret research data, and providing valuable insights and recommendations to the clients

- Build and maintain relationships with dealerships, and identifying new business opportunities - Collaborate with other departments, such as marketing, logistics, and finance, to deliver the best service and support - Monitor and analyze market trends, competitor activities, and sales data to inform sales strategies and plans. - Manage a sales team of 6 dealerships and 30 indirect, providing training, mentoring, and guidance to achieve sales targets.

Achievements - After failing with my first business, I managed to invest on advertisement mirrors to put into the shopping center bathrooms - Negotiated a 5-year contract with 2 shopping centers in the capital of Peru - Closed 3 brand advertisement deals Reason for leaving - A company offered me to buy the passive income business

- Start operations in Peru, by importing and opening a retail store and workshop for Vespa, Piaggio, Motto Guzzi and Aprilia - Set and manage the brand's marketing budget, as well as P&L of the entire operations and keeping in-stocks low in warehouse - Represent the brand at tradeshows and sponsorships, as well as networking with key influencers and media contacts - Manage and supervise a team of 5 members: sales (2), marketing specialist (1), mechanic (1) and logistic (1) professionals

Achievements - Establish 10 souvenir coin machines in 5 places: Main Zoo, souvenir shops and restaurants - Promoted Peruvian culture through self-made souvenir coins Reason for leaving - Business was not going well, having to close operations and sell the machines to the place owners

- Build and maintain relationships with existing customers, and identifying new business opportunities for Cusco and Ica region - Present and promote the company's telecommunication products and services to customers, and negotiating sales contracts - Monitor and analyze market trends, competitor activities, and sales data to inform sales strategies and plans - Manage a sales team of 4 Key Account Managers, 4 dealerships and 24 indirect, providing training, mentoring, and guidance

Lima, Peru

Madrid, Spain

Lima, Peru