José Eduardo Benítez Acosta

Customer data | BI reports | Project management | Segments and categories | Structuring of promotions

Evaluation of product deliveries | Sales statistics | KPI | Sales reports

Sales performance | Tracking reports in key processes | Internal control

•BI as a strategic approach in an organization. •Data Warehouse Model (OLAP) and Data Mining. •Application of BI for business processes. •BI: best practices and the challenges of including Data Governance as well as social networks. •Creation and further development of a business plan for the introduction of BI in an organization. •Controlling the activities of an organization in terms of vision and strategy with Business Intelligence (Balanced Scorecard)

Focus: Marketing and Business Administration

Focus: Marketing and Finance