Jose Enrique Baldivia Oblitas

- Successfully launched and re-launched multiple products in the company's most profitable category, with full P&L responsibility and ownership of all KPIs. - Analyzed product-level data such as product trends, pricing, sales, conversion rates, competitive analysis, forecasts, and other variables on Amazon's best-sellers to identify areas of improvement across multiple European marketplaces. - Developed and implemented a new content strategy that resulted in $2.6M in revenue in 1 year.

• Led annual forecasting process for Business Unit's growth, investments, and return values resulting in a 19% increase in profitability from 2020 to 2021. • Identified an opportunity in the dessert market that led to the development of a new line of promotion that generated $150k in revenue within three months of launch. • Managed continuous control and adjustment of prices, margins, and available inventory (Over 185 different SKUs) • Executed digital marketing strategies for high-impact Social Networks.

• Achieved 98% of the company's product selling objectives set up by management across different channels such as pharmacies, kiosks, supermarkets, and minimarkets. • Collaborated with cross-functional teams to develop targeted sales campaigns that increased sell-out by 9%, driving $1.1M in revenue growth over ten months. • Successfully managed a $7M annual budget for marketing and sales activities, decreasing inventory levels by 12%.

• Supervised a sales force of +30 and successfully led the strategic commercial planning process for six brands, outlining growth, investment, and return values. • Conducted thorough analyses of product pricing and margins, resulting in a 17% increase in profit margins within the first six months. • Increased market share by +17% in all channels of the cosmetic industry as well as an increase in followers in social networks by +60%, through launching a new brand image of the company’s best seller.

• Created and implemented a comprehensive marketing plan for the dairy category based on campaign creation and new product development resulting in a 22% increase in annual sales. • Managed, planned, and executed strategic digital marketing campaigns for high-impact social networks. • Developed and executed a cross-functional training program for marketing and sales staff resulting in a 37% increase in customer satisfaction ratings. • Successfully launched 15 innovative “take-home” desserts.

• Conducted market research to develop an understanding of pricing trends and competitor strategies in the “Beer On Premise” trade channel. • Implemented market-oriented strategies at the local and national levels to increase brand awareness and grow market share. • Successfully developed consumer-oriented marketing campaigns that resulted in increased sales volume by 13% in the country. This resulted in attracting new consumers and brand acceptance in the traditional market.

• Developed Excel spreadsheets for management decision making. • Prepared quarterly company’s expenses reports. • Worked on optimization of company’s expenditures by analyzing employees’ expenses data.

Activities and societies: International Business Strategy and Environment, Digital Business Management & Leadership, Digital Media Marketing and E-Commerce, Operations and Information Management, Project Management. Speciality: Digital Business Management and Leadership

Courses: Digital Strategy, Content Strategy, Video Social Strategy, Influencers Strategy, Brand Strategy, Mobile Strategy, CRM, E-mail Marketing, E-Commerce Strategy, Planing and Analytics. The practical work along the Bootcamp was to do a consultancy to one of the biggest paper companies in Buenos Aires (Mooving) to define and implement a digital strategy in its higher income lines.

Activities and societies: Finance, Statistics, P&L, Strategic Finance Management for the Company, Business planning and financial evaluation of projects. Honors: "Highest Distinction"

Activities and societies: Negotiation, Strategic Marketing, Managerial Skills, Strategic Financial Management, Marketing, Topic in International Economics. Honors: "Highest Distinction "

Winner of First Moot Court Competition in Criminal law representing Catholic University "San Pablo" - La Paz