Julia Alexeeva

-Marketing projects for different businesses (incl. British luxury home decor producer, German men fashion brand, etc.): -Developing and optimizing Marketing Communications strategy; -Planning and developing Email Marketing campaigns; -Designing HTML email templates; -A/B testing; -Automated email campaigns; -Analyzing email performance, reporting; -Email, social media and website copywriting, blogging and content creation; -Developing and optimizing Facebook Ad campaigns, Facebook analytics.

-Researching the market, target audience and its needs; -Building up ideal buyer persona profiles, developing marketing communication strategy 'from scratch'; -Setting up integration between Salesforce & Pardot; -Developing the system of automated lead scoring & grading; -Lead nurturing and engagement programs; -Worldwide email marketing campaigns; -Analyzing the efficiency of marketing campaigns; -Maintaining clean database; -Copywriting for all types of email communications (English).

Promoted to Senior Nurturing Specialist in Jan 2017. -Developing mechanics and necessary content for automated email nurturing campaigns targeted at prospects, customers, and partners -Collecting analytical data on campaigns' performance -A/B testing -EMEA-level marketing communications projects (newsletters, promotions, etc.) -Quarterly Nurturing calls & presentations for Regional Marketing -Introductory trainings for newcomers -Projects distribution between team members

-Managing, implementing and analyzing all email marketing communications in the region -Creating content in English and German languages for email marketing communications and Social Media -Developing Landing pages for various promotional activities in collaboration with HTML specialists and Web designers -A/B testing of email templates and landing pages -Managing, planning, implementing, and analyzing all social media activities in the region (Facebook, Twitter, Xing)

Deutsch als Fremdsprache

Deutsch als Fremdsprache

Five years of full-time study, 300 ECTS Credits; Majors: English and German Linguistics, Theory and Practice of Intercultural Communications, Translation and Interpreting; Diploma paper: 'Pragmatic Analysis of Business English Culture-specific Vocabulary"