Julia Hensel

Kundenorientierte Sortiments- & Produktauswahl Kampagnenplanung auf Jahres-, Quartals- & Wochenbasis Margen-& Umsatzverantwortung für die Kategorie „Kitchen, Tabletop, Gourmet & Beauty“ sowie eigenverantwortliche Preisgestaltung Analyse-und Erfolgskontrolle Markt- und Wettbewerbsanalysen zur Ableitung von Angebotsverbesserungen und Identifikation potentieller neuer Partner Betreuung deutscher und internationaler Lieferanten und Partner Führung und Weiterentwicklung von Junior Product & Sales Managern

Implementation of sales deals - Sales alignment with buying, logistics, product editing and graphics team - Product selection - Preparation and procurement of data from external partners - Coordination of the sales production process and quality checking - Stock management Research of product information, preparation of competitor and market analyzes Support of the Senior Category Manager in reaching sales and margin targets Coordination of the communication flow between departments

Organized numerous customer events, trade shows and meetings Oversaw the production of marketing materials and took care of the translation in cooperation with several agencies Planned and implemented brand-conforming POS activities and promotions Prepared analyses of sales figures, evaluations, presentations and market studies

Assumed responsibility for the ESCADA corporate blog incl. content creation and maintenance using a content management system Took care of content maintenance on the ESCADA website Assisted the online merchandiser and online marketing manager in daily operations Facilitated the communication and collaboration between departments, agencies and international ESCADA branches Coordinated and implemented the online publishing of ESCADA look books

Coordinated various international partners such as design agencies and regional ESCADA offices Designed and briefed graphics and texts incl. newsletters, website content, blog articles Managed the newly introduced ESCADA corporate blog Supported the online merchandiser in order to increase sales, conversion and usability

Conducted test visits to retail stores to observe and measure customer service Compiled and organized results in order to create analytical reports

Dissertation Topic: Sustainable Luxury- Is it worth going green? Courses: Integrated Communication, PR, Marketing, Branding & Brand Equity Management, Strategic Management, Finance & Accounting, Intercultural Management & Negotiation, Global Leadership & People Management, International Trade

Consumer Behavior, Advertising and Marketing Communication Management, Non-profit and Social Entrepreneurship, Fundamentals of International Business

Semester abroad at American University, Washington DC, supported by a scholarship provided by Ludwig-Maximilians Universität München Bachelor Thesis " Success factors and proven methods for Communities of Practice"