Julia Schrage

Leading the product copy development for the launch of a new color care series, Own calculations of product pricing and profitability, Creation of packshots for new products together with the Creative Agency, Sales data analysis, preparation and presentation in front of upper management, Project-related cooperation with internal departments , Support in preparing internal presentations (e.g. midterm plan presentations,country information), New article creation and listings

Assisted Brand Managers in their daily business for the brands Goldwell StyleSign & Dualsenses and KMS, Sales data preparation and analysis (e.g. monthly sales tracker), Market and competitor analysis, Portfolio analysis & development of future strategy for StyleSign Whips, Creation of different routes for a new product compendium, Support in preparing internal presentations, Support in the organization and follow-up of workshops

Conceptual design and development of communication briefings, Development of Sales documents, Re-work of seasonal IXO Landing-Page, Assisted in organizing and managing internal events, Developed marketing concepts for internal innovation campaigns, Creation of management presentations, Moderation and planning of workshops, Planned and executed qualitative market research interviews and analysed obtained data, Assist in organizing and managing agile project working methods (Scrum)

Creation and publication of finance FAQs, Translation of finance presentations into French, Assist in establishing a new financial order in SAP, Maintenance of financial data

Leadership Challenge, Internationalisation, Digital Marketing, Project Management, Training and Consultancy, New Venture Creation

Promotion Seminar, Qualitative Marketing Research, Pricing Strategy, Services Marketing, Global Brand and Product Development, Strategic Marketing Capstone Seminar

Fundamentals of Marketing, Management Accounting, Strategic Management, Descriptive & Inferential Statistics, Business Law, Micro- and Macroeconomics

After visiting several economic and marketing lectures decision to change study programme