Justin Pohl

I am part of the German branch of the international EMEA team, which is working across three locations: Germany, UK and France. In my role as Marketing Manager, I am leading our german speaking Social Media channels. . Besides our organic strategy, I am working closely together with our US-based paid team to deliver high-quality paid content for HubSpot offers in DACH. Additionally, I am working with HubSpot customers to showcase their success stories in case studies and other cooperative activities.

I currently help Mercedes-Benz.io as working student shaping the digital future of Mercedes-Benz. In my roles I am developing and producing content for our external and internal channels. I am also involved in strategic communication measures, brand design topics and in motion/video related out of the box projects. 
In my additional role as Tribe Space Keeper I ensure and support the realisation of our weekly global company gathering.

Started working as Freelancer beside my studies and internships in 2019. With my work, I help companies develop and produce creative video formats for their communication purposes. www.jpfilms.de



In my six months in the Brand Management & Brand Design department of Mercedes-Benz Cars I was responsible for project management, development and distribution of graphic brand design elements and for the development and implementation of related design guidelines into the Mercedes-Benz Brand Design System. Highlights include cross-functional templates for business stationery, lower thirds for film and tv and a guideline for Laueres Sport for Good.

As intern in the Campaign & Creation Development at Lufthansa I worked on various digital marketing projects - especially related to social media. I was responsible for the weekly global social media content plan and oversea market supervision as well as coordination of the social media agency. Beside that I worked on concepts, organisation and supervision of digital marketing campaigns together with the DFB, Audible, AboutYou and more.

Aushilfstätigkeit neben dem Studium

This internship took place as part of my mandatory practical university semester. I was involved in tasks around strategic marketing to promote sales of selected routes. Among other things this included conception and execution of a raffle in cooperation with the English Theatre Frankfurt as well as agency coordination for offline marketing elements. Other tasks were customer give-aways, online-newsletters and marketing activities in cooperation with agencies, supplier and internal departments.

Betriebswirtschaft und Volkswirtschaft