Kai Grothues
Angestellt, International Marketing Manager | Marketing Solutions, ALDI Einkauf SE & Co. oHG, Unternehmensgruppe ALDI Nord
Köln, Deutschland
Werdegang
Berufserfahrung von Kai Grothues
Bis heute 2 Jahre und 2 Monate, seit Apr. 2022
International Marketing Manager | Marketing Solutions
ALDI Einkauf SE & Co. oHG, Unternehmensgruppe ALDI Nord
- International and nationale brand building and development - Creation and alignment of international campaigning process - Development and execution of international campaigns - Briefing, leading international project teams and agencies - Setting up international agency landscape and development of evaluation framework and working model - Centralisiation of asset production and content management - Promotion of corporate strategy and brand purpose - Support of e-commerce-MVP and loyalty projects
Bis heute 10 Jahre und 8 Monate, seit Okt. 2013
Freelance Lecturer & Workshop Host
Westfälische Wilhelms-Universität MünsterPlanning and conducting workshops for bachelor and master students (best rated); Topics: storytelling, brand building, marketing & campaigning, software skills
1 Jahr und 3 Monate, Jan. 2021 - März 2022
Senior Specialist Marketing | Customer Strategy
ALDI Einkauf SE & Co. oHG, Unternehmensgruppe ALDI Nord
Developing and implementing marketing strategy for ALDI Nord Germany; Planning and executing 360° lighthouse campaigns for Germany (ATL & BTL); Raising corporate responsibility marketing to a higher level
4 Jahre und 6 Monate, Juli 2017 - Dez. 2021
Specialist | Print Marketing and Corporate Responsibility Marketing
ALDI Einkauf SE & Co. oHG, Unternehmensgruppe ALDI Nord
Coordinating all print marketing measures: incl. billions of leaflet copies p. a. within the team; Reinventing channel strategy & optimizing leaflet design KPI-driven; Coordinating corporate responsibility topics like animal welfare, organic or vegan product range, fair trade, human rights etc.
10 Monate, Sep. 2016 - Juni 2017
Freelancer | Graphic Design, Marketing Consulting & Copyrighting
Kai Grothues Design
web design; developing and implementing CD/CI including corporate presentations and presentation master; consulting on marketing strategy, Animating corporate introduction films; Copyrighting for sponsored EDEKA YoutTube channel; logo design
2 Jahre und 4 Monate, März 2015 - Juni 2017
Student Employee | Marketing
Westfälische Nachrichten
6 Monate, März 2016 - Aug. 2016
Intern | Marketing, Campaigning & Social Media
EDEKA Zentrale AG & Co KG
Planning and orchestrating national 360° image campaigns, planning and managing Social Media content including sponsored YouTube channel; Developing a new YouTube format
6 Monate, Nov. 2015 - Apr. 2016
Freelancer | Marketing & Design
TicketPay
Consulting on marketing strategy; Content creation & film animation
2 Jahre und 1 Monat, Nov. 2013 - Nov. 2015
Student Employee | Recording Management & Journalism
WDR Münster
3 Monate, Feb. 2014 - Apr. 2014
Intern | Media Design & Marketing
B-Productive
Supporting and learning in graphic design, film production, image film creation and film animation
Ausbildung von Kai Grothues
1 Jahr und 10 Monate, Okt. 2014 - Juli 2016
Communication Science Ø 1.3
WWU Münster
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Niederländisch
Gut
Schwedisch
Grundlagen
Spanisch
Grundlagen