Kaia Kirkbride

I provide colorful and 'weirdly whimsical' patterned home décor and other lifestyle products to customers on Etsy. Behind the scenes I write blog posts, gather + analyze data, create social media content + marketing campaigns, write + design newsletters via MailChimp, research product + pattern trends, have meetings with my Etsy coach, and spend hours illustrating beautiful patterns.

I customized product templates for customers, added new product listings + updated old ones, aided in the creation of new products, and filled online orders for DD11's customers in the many e-commerce shops. I also worked one-on-one with customers to assist them with their custom orders and solve any issues they may be experiencing. In addition, I took it upon myself to teach myself more about SEO and update DD11's SEO, while also performing A/B testing on product listings.

Each holiday season I help select an order for 'looks' and set up the runway scenes for the MAC Holiday Fashion Show. I check our inventory (from our vendors) to make sure all looks are present and as described. I help vendors set up as needed, and answer any questions they may have. I have worked with vendors from Louis Vuitton, Anthropologie, Scotch & Soda, Ralph Laurence, and many more. I also keep models accountable + prep them for the runway.

I ran a small successful Wedding Photography business and also dabbled in Senior Portraits + Fashion Photography on the side.

I helped out during engagement, boudoir, product, and wedding shoots. I set up lighting equipment, held reflectors + external flashes, and often acted as a second shooter at weddings. I also edit batches of boudoir + wedding photos for Erica.

Customizing wedding stationery templates for Elli's customers. Proofing & sending files to print via Scene 7 and Magento. Uploading new Elli products to Magento. Creating NEW template files to complete (fill out) product collections. Aiding in social media content creation, and writing copy for new products.

Formatting files & sending jobs to print (often name badges, flyers, or other small print materials). Vectorizing logos for clients. Troubleshooting print and file format issues created during file conversion.

I made print materials for the museum's educational programs (i.e. brochures, maps, flyers that were sent out to schools). These materials were used to encourage children and their families to visit the museum. I also did some environmental design and created signage for the museum itself, along with interactive learning tools for children.

I designed Facebook ads, covers, and profile photos for small businesses. I also did production work on Google ads and website wireframes.

Creating stamps of designs (i.e. wedding invitations, stationery, business cards) for the letterpress printer. Generating ideas for new products. Filling new client orders and sending off proofs.

Graduated with Honors.

Activities and Societies: Sigma Kappa Delta, Phi Theta Kappa, Cottey Yearbook President (2010-2011).