Kasia Bednarowicz

Currently I am focussing on growing programmatic revenues with my key accounts using DoubleClick Media Platform Suite. My key areas of expertise are DoubleClick Bid Manager (DBM), DoubleClick Campaign Manager (DCM), Digital Media Manager (DMM), Ad Exchange (open and private auctions), Mobile & Video Programmatic Buying.

Advising eCommerce partners on their total yield management • Developing Mobile Programmatic in DACH • Bringing together Publishers & Advertisers to the Mobile Private Marketplace • Winning & managing key partners in DACH • Negotiating contracts/upsells & relationship management • Representing Google at industry events • Evangelizing new clients about programmatic selling (RTB) Areas of expertise: AdSense, Ad Exchange (open & private auction), DFP by Google (ad server), Mobile Monetization

Working on a special cross-functional project for the Mobile Specialist Team in the NYC - Global Business Rotation Program Q3/2014

• Involved in developing strategy for IT and SAP Job Board website in Germany • Leading a 3-people sales team in Northern Germany • Working with the top German accounts and the Media Agencies (top resellers) • Recruitment of new staff • Coaching, training & mentoring team members and new starters across Europe • Monitoring and measuring performance of my team members • Negotiating contracts

Key Account Manager selling online advertising solutions for companies looking for IT or SAP professionals in Germany. Main duties: • business development of the new market and client base (B2B) in Northern Germany • Strategic development of my regions (winning key clients) • Negotiating contracts • Representing company in client meetings and various events (i.e. CeBIT, Zukunft Personal) • Account management & consulting B2B clients

Market Finance Analyst • Financial modelling and co-piloting of the decision making on future marketing activities • Development of the UK portfolio management tool to evaluate Mars product range • SWOT Analysis of the Ways of Working along the Innovation Process • European Project management (Twix campaign)

• Direct sales B2C • Projects to ensure optimal execution of the product launch concepts at the POS • Brand representative during fairs & events Examples of projects at the POS: Cerutti, Dior, E-Plus, EPSON, Garnier, Ramazzotti (promotion), Sennheiser, TV Digital (Merchandising), Welt Kompakt (Roadshow) International events: Formula One Season 2008, Paddock Club, worldwide; Philips AG, Kaiserslautern, Stuttgart, Germany - FIFA World Cup 2006; Smart GmbH, MAZDA, Frankfurt - IAA 2005 & 2009.

Master in Business and Administration - Degree: 2.0 (approximate equivalent: 2.1) Majors: International Management, Psychology, Accounting