Katarzyna Bachmann

• Drove profitable growth of entire Product Category in the East Cluster (ca. 59 mln EUR turnover, 21 markets, 4 brands). • Led multicultural team (8 local Trade Marketing Managers and Category Assistant): new product launches and implementation of performance marketing campaigns • Run regular business analysis and updates of performance to Senior Leadership Teams

• Successfully delivered the biggest in 20 years launch of a new dishwasher platform which resulted in market share growth in all key markets. Led local Trade Marketing teams in defining business priorities, product portfolio, brand positioning and price strategy • Supported local Brand Teams in an effective strategy implementation and branding (both online and offline tools: PoS materials, PR, social media, display marketing)

• Prepared and successfully deployed brand marketing activities for the microwaves: digital ad campaigns (Google Ads, Facebook Ads, Google Analytics), video campaigns with the recipes, PR, live cooking at the IFA, PoS materials. Managed media agencies and budget. • Grew business results of the dish category (+7% sales increase vs. previous year): full P&L responsibility, Trade Partners’ presentations, product portfolio management

• Successfully delivered area P&L plan (11 countries), both in terms of units and margin • Defined winning product ranges per country based on an in-depth competitive landscape assessment and collection of consumer & customer needs

Fast Track Management Programme is a graduate programme including 3 cross-country and cross-functional rotations. 1st rotation: Strategic Planning, Headquarters, Italy 2nd rotation: Trade Marketing, Poland 3rd rotation: Product Marketing, Germany

Executed the strategy for Eastern Europe SEO and SEM, which resulted in an increased prominence of Groupon websites (content creation, link building, website optimization)

• developed a strategy for cooperation with Russia • compiled a report 'The future of DONG Energy with and within Russia'

• created drafts of position papers on Capital Markets and Corporate Governance • conducted in‐depth analysis of the costs of General Meetings and compiled report on results