Katharina Weißenborn-Derwenskus
Angestellt, Strategic Account Lead Partnerships, Sony Music Entertainment Germany GmbH
Berlin, Deutschland
Über mich
+ Professional Partnership Senior Manager with cooperative management style (focus on entrepreneurial thinking, hands-on, team play and independent problem-solving) + Strategic Seller and Marketing Expert of cooperations in the areas of branded entertainment + Conception of advertising/communication campaigns (including defining customer targeting, cross-media, paid media) + Setting goals in terms of partner communication and sales opportunities / monitoring sales activity in Salesforce + Music Licensing and consultation + Brand Building (automotive industry) + Conception of events, trade fairs, brand presentations etc. (music & automotive industry) + Online & Social Media Marketer (music & automotive industry) + Digitalization of communication processes and customer interaction (automotive industry) + Strong communication and negotiation skills, managing several internal and external stakeholders forecasting
Werdegang
Berufserfahrung von Katharina Weißenborn-Derwenskus
Bis heute 1 Jahr und 2 Monate, seit Apr. 2023
Strategic Account Lead Partnerships
Sony Music Entertainment Germany GmbH2 Jahre und 11 Monate, Juni 2020 - Apr. 2023
Senior Manager Partnerships
Sony Music Entertainment Germany GmbH- Professional Partnership Senior Manager for strategic cooperations between brands and artists (incl. music licensing, paid media activation and artist x brand lifestyle products). - Strategic conception and selling of advertising/communication campaigns (KPI oriented) in the areas of branded entertainment
2 Jahre und 4 Monate, Feb. 2018 - Mai 2020
Teamlead Marketing and Communication
SEAT Deutschland Niederlassung GmbH
- Marketing strategy and annual planning (based on company's objectives) - Leading a team in the strategic conception of 360°advertising campaigns (Cross-Media) and strategic conception of national events in context of model launches - Hiring and recruiting candidates - Responsibility for the entire online presence (websites, platforms, SEO, social media, influencer marketing) - Monitoring and performance measurement of advertising campaigns - Controlling, budget responsibility and reporting to the board
9 Monate, Juni 2017 - Feb. 2018
Verantwortliche Marketing und Kommunikation
SEAT Deutschland Niederlassung GmbH
1 Jahr und 5 Monate, Feb. 2016 - Juni 2017
Marketingreferentin
SEAT Deutschland Niederlassung GmbH
Planung und Durchführung aller Marketingaktivitäten der vier Niederlassungen Berlin, Hamburg, Frankfurt und Stuttgart.
Product Marketing Product Information Management SAP Business Warehouse Project Assistance
1 Jahr und 4 Monate, Okt. 2012 - Jan. 2014
Event Management/ Event Services
freelancer // Freiberufler
Event Supervisor Event Management Event Services Project Assistance
2 Jahre und 5 Monate, Mai 2010 - Sep. 2012
Event Management Working Student
faireurope Deutschland GmbH
Project Assistance Project Management/ Supervisor Staff Management Event Management
5 Monate, Okt. 2009 - Feb. 2010
Event Management Internship
Bahnerwilck - Agentur für Kommunikation
Event Management Project Assistance Office Management
Ausbildung von Katharina Weißenborn-Derwenskus
2 Jahre und 6 Monate, Okt. 2013 - März 2016
Wirtschaftskommunikation
Hochschule für Technik und Wirtschaft Berlin
Filmprojekt Radikale Relevanz: https://www.youtube.com/watch?v=5AiUEtgpNnE
6 Monate, Sep. 2012 - Feb. 2013
International Business
EAE Business School Barcelona
3 Jahre und 6 Monate, Apr. 2010 - Sep. 2013
Wirtschaftskommunikation
Hochschule für Technik und Wirtschaft Berlin
Bachelor Thesis: Der „Neuro-Jargon“ – eine Übergeneralisierung? Der Umgang mit Neuromarketing und daraus resultierenden Formulierungen.
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Spanisch
Gut
Französisch
Grundlagen
Italienisch
Grundlagen