Katherina Echeverria

I worked in the Marketing and Customer Service departments of the company. I occupied myself with the Community Management of our principal Social Media account, Instagram. I created the concepts for the campaigns, discounts , special events and online catalogues. I also worked in Customer Service where I guided customers through their shopping experience, answered all their questions concerning our products, how to use them and which kind of product would be better for each customer.

I worked as a freelance Creative Director, Fashion Producer and Stylist. Some companies hired me to create concepts for campaigns (online/offline), editorials, still life photos. Others hired me for the production and styling part if they created the concepts in house. So I basically worked not only in a creative environment, but also in Logistics and Human Resources.

I was part of a small group of window dressers, we were in charge of the Store Window Concepts which changed 6 times a year. When the props were ready we divided all the stores by zones and we visited them to dress the windows in the period of a week. We has to create smaller in-store windows too as some shops where bigger than others.

I was hired to give a lecture about "Visual Merchandising and Window Dressing" to Marathon Sports' Marketing Department staff.

My job consisted in taking care of the merchandise and help the customers to chose clothes that were appropriate to them. I had to be aware of the inventory. I also helped with the Visual Merchandising.

I was in charge of contacting artists and clients, make sure everything was correct with inventory. Also organize and help with montage of exhibitions within the Gallery space.

I was in charge of organizing photoshoots for the different articles and editorials within the Magazine. Magazine Proof-Reading. Contacting advertising agencies. I also wrote two articles for this magazine (in Spanish)

I worked in the Consulate of the Italian Embassy in Quito, Ecuador as an intern. My main tasks were to check that all the visa documents were in order and to make sure to organize them in the right way. I also had contact on a daily basis with the Italian police department that where in charge of international migration.

In the Delegation of the European Union in Ecuador I has to organize meetings, write brochures, write a daily summary of the daily news about environment.