Katherine Carrasco

Developed creative strategies for positioning and dissemination of worlwide brands. Managing and creating content on social networks, web pages, radio phrases and public broadcasting.

Created original designs for prestigious brands such as Disney, Marvel, DC, Nickelodeon, mainly for girls 'and babies' clothes. All designs were included in the season selling books.

Invented and improved the communication strategy plan of national and international brands like Bubble Gummers, Hommeconnect, and Chile Oliva.

Lead the creative writing and design of media, defining budgets and marketing strategies for several client’s such as Banco Santander, Banco Estado, Rosa Agustina, among others. Improved the diffusion and reach of the brands by correctly identifying the target customer, creating content, and defining the optimal locations to set the advertisings with higest RoI.

Lead the creation and constant improvement of content, turning interventions and campaigns into key results for business growth. Responsible for the area of writing as a community manager, producing digital content for social networks, mailing and recruiting influencers. Shaped positioning strategies by interpreting data from google adword and analytics. Created BTL campaigns for events of Ford, Fox sport, Zumba, and New runners.