Dr. Kerstin Reinsch
Angestellt, Head of Corporate Communications, Sumitomo Electric Bordnetze SE
Wolfsburg, Deutschland
Über mich
Based on my Dr. phil. in media & communications and 10+ years of experience in external, internal, and marketing communications, I find great joy in giving my company a voice and face by shaping how it presents itself to the media, clients, partners and its employees. I work successfully in complex matrixed organizations and under start-up conditions. I love the challenges and unpredictability of communications in such environments. The basis for my successful work lies in my desire to turn appealing visions into reality and my belief in the power of strong cooperative relationships across all levels. II What keeps me going II challenges - complexity - teamwork - cross-cultural experiences - technology II Sector experience II B2B - engineering, manufacturing, additive manufacturing, 3D printing Public sector - healthcare, higher education
Werdegang
Berufserfahrung von Kerstin Reinsch
Bis heute 2 Monate, seit Apr. 2024
Head of Corporate Communications
Sumitomo Electric Bordnetze SE
1 Jahr und 2 Monate, Feb. 2023 - März 2024
Teamleader Corporate Communications
Sumitomo Electric Bordnetze SE7 Monate, Juli 2022 - Jan. 2023
Leitung Unternehmenskommunikation
Evangelisches Krankenhaus Göttingen-Weende
Developed a comprehensive marketing and communications strategy, incl. brand positioning, brand redesign, and channel approach. Created action and content plans to achieve business and positioning objectives. Managed and coached the corporate communications team. Served as senior advisor and partnered with management and physicians to achieve marketing goals. Developed and executed digital and analog as well as internal and external marketing and communication activities, including HR marketing tactics.
3 Jahre und 4 Monate, März 2019 - Juni 2022
Global Head of Marketing & Communications, Additive Manufacturing
Oerlikon DeutschlandDevelopment & execution of all Marketing and Communication activities in support of the business strategy. Built global recognition of Oerlikon AM as a thought leader and innovator. Led the MarCom strategy for the flagship conference AMTC (+ 3.000 attendees). Owned the content development for all channels. Counseled leadership on communications & marketing initiatives. Built and coached MarCom team in Europe & US. Managed budget & suppliers.
1 Jahr und 7 Monate, Aug. 2017 - Feb. 2019
Global Communications Manager, Additive Manufacturing
Oerlikon DeutschlandB2B marketing communications for Oerlikon’s Additive Manufacturing Business Unit (AM) Media Relations: Managed proactive media outreach, developed messaging, drafted press releases, served as single point of contact for media Marketing communications, branding, event management: Development of marketing materials, website, brand migration, organization of Munich Technology Conference (mtc), openings of new sites Internal communications: Employee and exective communications, speechwriting
1 Jahr und 6 Monate, Feb. 2016 - Juli 2017
PhD - Media and Communication Science
Martin-Luther Universität Halle-Wittenberg
Thesis: Female politicians are no men - and male politicians neither? About the role of gender in the media coverage of German and American female and male frontrunners Degree: Dr. Phil. (magna cum laude)
B2B marketing communications for a midsize company focused on additive manufacturing/prototyping Trade Shows: Preparation and execution of trade shows in Germany and abroad, lead management, tracking and analysis of trade show results Website & Collateral: Design and implementation of a new website, redesign and commissioning of print documents and advertising material Social-Media: Set-up of relevant channels, content management Sponsoring: Coordination & negotiation of sponsoring requests
2 Jahre und 9 Monate, Apr. 2012 - Dez. 2014
Research Associate
Technische Universität Braunschweig
Scientific Communication at a University Team Lead: Management of a team of student assistants Project Management: Development and implementation of a new university award and sponsorship program, management of nomination and assessment processes
1 Jahr und 4 Monate, Dez. 2010 - März 2012
Research Assistant
Technische Universität Braunschweig
Award conception and award ceremonies
Ausbildung von Kerstin Reinsch
2 Jahre und 4 Monate, Feb. 2016 - Mai 2018
Media- and Communication
Martin Luther University Halle-Wittenberg
7 Jahre und 1 Monat, Okt. 2003 - Okt. 2010
Political, Media, and Communication Science
Martin Luther University Halle-Wittenberg
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Gut
Arabisch
Grundlagen