Kim Teys Beavers

Role as principal advisor for brand development and go-to-market of a NewCo

_Brand transformation to position the brand in global luxury markets _Identification of opportunities to increase brand equity, awareness and revenue globally _Drive innovation and impacting product development _Develop campaigns and initiatives for successfull brand marketing _Global creative direction incl. product organisation and UX/UI

_Brand Strategies _Product and Portfolio Strategies _Design Management _Innovation Management _Market and Design Research _Context and Trend Research for BMW Group (BMW, MINI, Rolls-Royce and BMW i) as well as selected external clients in B2B and B2C industries (e.g. consumer electronics, transportation, lifestyle products and aviation)

_Brand and Innovation Management _Insight Management and Vision Building _Product Development _Brand Semiotics and Cultural Codes _Qualitative Consumer Research _Trend and Context Research for different brands and with focus on lifestyle and beauty products in B2B and B2C markets

_Brand Strategy _Portfolio Strategy _Corporate Strategy _Design Management _Change Management _Project Management _Implementation Management for clients like Mercedes-Benz, RWE, TUI, Abu Dhabi Mar Group, Nobiskrug, CMN Yachts, Von Finck'sche Vermoegensverwaltung

_Brand Strategy _Corporate Strategy _Corporate Design Development _Portfolio Strategy _Vision Building _Design and Trend Research for clients like Triumph, Freudenberg, Deutsche Post / DHL, Helios Kliniken, Audi, Voith

_Betriebs- und Volkswirtschaftslehre _Rechtswissenschaften _Empirische Sozialforschung

_Betriebswirtschaftslehre _Kommunikationswissenschaften _Medien- und Öffentlichkeitsarbeit _Wissenschaftlicher Mitarbeiter und Tutor am Institut für angewandte Medienforschung, IfaM Universität Lüneburg