Laura Cortés morales

Creation & developm. of an EU Field Force framework for operat. efficiency standard guidelines, reporting, KPI´s monitoring, recommendations to local mkt teams. Creation & developm. of an EU initiative to best engage with the shop floor personnel (Ambassador program, Support to Product Road shows). Creation of a control´s strategy for the point of sale. Management of quarterly Mystery shopping programs Budget management Management of agencies and suppliers

- Push end user demand generation by social media, SEO and SEM campaigns, lead generation with a mixed of digital and telemarketing campaigns and paid media. - Keep strengthen relationship with distributors by co-marketing ( Tech Data and Diasa- Arrow) - Sales incentive plan for volume products with Tier 1 & Tier 2 - Sales and training events to push sale through - Keep IBM brand guidelines from global, with local needs - MDF/Europe funds/ Global funds control & monthly report

Trade Marketing Manager HTC - Keep HTC brand as an aspirational, desirable and designed in each step of chain. - Keep and improve, when necessary, a healthy relationship with partners to engage the excitement about HTC way of building business. - Special projects responsible for Operators and Mass Merchandisers (El Corte Inglés, Media Markt- Saturn, Carrefour, Car Phone..) HTC Experience in their stores. -EU promotions to sell out stimulation - Sales incentive plans for distribut. to increase sell th

Vodafone & Orange accounts -Mkt and Comm. strategy implementation. Help operator to bring Samsung knowledge to stores. Show them how to enjoy Samsung handsets for sales assistants, and can feel comfortable with the brand - End User Promotional plan design and execution. To bring closer brand to end cons. - Implement company brand over operator point of sales. Help to sales floor to make feel our customer happy with Samsung mobiles. From HQ operator to each store - HQ monthly report. -Budget co

- Media strategy implementation - International coordination with other subsidiaries in order to implementing corporate promotions - Telecom special events coordination - HQ monthly report - Budget control

Marketing and Communication strategy design and implementation. - Adquisition, recruiting and royalty channel actions design & development. - New products strategy launching, development plan & execution. - Media strategy in order to coordinate launching actions, events. - End user and trade events coordination - HQ monthly report - New strategic projects integration

- Trade and end user communication. - End user trade fair organization. - End user events organizations (distributors , partners, resellers).

Análisis financiero

Marketing Directo y Comercio Electrónico Plan de Marketing Estrategia de Marketing Marketing promocional Marketing Internacional Publicidad Recursos Humanos Gestión de Calidad Distribución Comercial Envase y Embalaje Dirección de proyectos