Laura Göttl

Project Management for UI Design for MyBMW App

Function owner of the IPA Routines BMW, MINI and Rolls Royce and support of the geobased function Automatic window - department Intelligent Personal Assistant (IPA) at BMW Group - consultation between stakeholders to create the best user experience for the new function - coordinator of the integration process and decision maker between development, test management and other stackholders - key link for development and implementation of function in vehicle

Function owner of the geobased function Automatic window for BMW, MINI and Rolls Royce and for development of function - department Intelligent Personal Assistant (IPA) at BMW Group - consultation between stakeholders to create the best user experience - takeover of function to servicepacks and improvements of UX - key link for development and implementation of function in vehicle - validation and verification in test vehicle and coordination of testmanagement

UI/UX for automotive - Concept and development of infotainment infrastructure and UI (Cockpit, CID and App) - Development and coordination of use cases with innovativ features for interior sensing and the experience in the vehicle - Research, benchmark and consulting

Virtual Reality Collaboration - Investigation of how VR can be used as a tool for consultants in the future. Creating a workshop experience in VR and developing design guidelines for workshops in VR. Concept and design of a Design Thinking Sprint Workshop with the VR Collaboration Platform "Glue". A workshop experience in VR is created. An experience that is not possible in a classic digital or physical workshop.

Design strategist in the field of New Work - Capturing, coordinating and managing the communicative and strategic direction of the New Work business area and its project areas. - Portfolio areas: smart production and networked services, collaboration in the New Normal, process digitization and automation - Creation of the touchpoint story about the digital workplace in the New Normal - Trend analysis in the New Work and tech area

Corporate design for a cosmetics start-up, (logo, product packaging, YouTube tutorials), market analysis

in the field of marketing and communication - PR for the technology park, creation of newsletters, promotional materials, press releases - Development of marketing strategy in print, digital and social media - Building the Instagram account and content creation - Planning and design of various internal and external events -Market and competitor analysis - Provide communications and public relations support to Tech Startups. - Leading InDesign trainings

Project in E-Commerce about website optimization and introduction in social media

Management and organization of the PR team - Marketing campaigns - promotional materials - press - Internet presence - Materials for acquisition of clients and students

Volunteering around the world in Madagaskar, South Africa, Ecuador and Sir Lanka. Worked in projects "construction", "tempel renovation", "child care“ and teaching" for 4 - 12 weeks each time.

Business, technology and human values -> the basis for the concept development - Design challenges and concept development in terms of consumer behavior, services and processes, innovations and communication - Trend analysis, market research, target group - Creation of scenarios, personas, advertising campaign, business models, CRM - Focus on user experience/customer experience - Creative leadership and design thinking methods - with cooperations with VW, MHP, Hyundai

Exchange Semester in Cross Media. Projects in the areas of: Corporate design, advertising campaign in print and digital, photography - analog and digital.

- Trend analyses - User experience, user interface for multimedia - Developing concepts for digital campaigns - Building VR and AR application prototypes - Creating a projection with motion tracking for an exhibition - Experimenting with technical innovations - BA. Project Augmented Reality App Mulimedia / Virtual Reality - An exciting field, as digitalization gives us seemingly limitless freedom that needs to be experienced.

Exchange year at the boarding school with main courses Design Technology, Fine Art and Latin.