Leonardo Martins Raimundo

Led Agile transformation, implemented automated systems with Power BI, achieving 50% delivery time reduction. Orchestrated sprint planning, and managed CRM with Zoho, ensuring streamlined processes. Developed BI, and analyzed data with Python, utilizing WordPress, Google Analytics, SEMrush for scope definition. Collaborated in teams, optimizing project planning, scheduling, and budgeting with technical and financial expertise. Implemented BPM, enhancing operational efficiency and documentation for projects.

During a planned career break, I completed a Marketing Master's degree, providing experience in the European market. I also undertook academic internships at Sogrape Winery and iLof MedTech, gaining hands-on experience and enhancing my marketing skills. -Published a peer-reviewed paper -Participated in academic Internships: - Proposed brand reformulation through a data-driven marketing strategy. - Proposed 10M sales growth plan with business cases and databases. - Proposed business model for a MedTech

Led OCR app project in Fintech, achieving 40% productivity boost. Optimized finance strategies for physical and digital products, using Power BI, strategic planning, and operational support. Cultivated strong partnerships with providers, internal teams, and clients, reducing costs and delivery times. Successfully managed project risks, negotiations, and cross-functional dynamics. Recruited and managed a nine-member team for integrated databases, CRM implementation, and P&L management.

Co-created a 3-year plan with budgeting and phased implementation, driving growth initiatives. Managed data and KPIs for strategy alignment across departments, fostering a data-driven approach. Collaborated with Controller and international team to create and monitor strategic plans and budgets. Applied financial analysis for revenue growth forecasting and crafted strategic marketing plans. Coordinated automated reports using Excel and QlikView for efficient delivery of results to top management.

Led Share of Wallet growth and branch model pilot, conducting research to inform strategies. Collaborated on metrics, budgets, and forecasts, gaining P&L and financial market knowledge. Implemented big data intelligence gathering through SAS and SQL programming, utilizing Brazilian Central Bank data. Co-created and executed initiatives, achieving a 10% Share of Wallet increase and $300k monthly fee boost. Demonstrated proficiency in financial planning, analysis, modeling, KPI management, and automation.