Leonid Frolov

Promoted to Head of E-commerce at Orbico HQ, managing the fashion vertical B2C e-commerce stores in CEE, including Converse.com (Poland, Czechia, Slovakia, Romania) Merrell Poland, and CAT Footwear Poland. - Owned e-com P&L and financial performance - Designed and executed e-com marketing strategies. - Recruited, coached, and professionally developed all employees in e-com team - Launched 4 stores in 2 different regions on new tech stack in Adobe Commerce headless technology in 18 months and doubling CR%

As the E-com Manager at Orbico Style RU, a fashion-focused distributor of brands such as Converse, Dr. Martens, UGG, and Saucony in Russia and CIS: - Managed day-to-day e-com operations, budget execution, and performance tracking. Owned the e-com department P&L and financial performance. - Managed the development and launch of e-com stores based on the Magento platform and tailored business processes for e-com operations. - Designed and executed digital marketing strategies (SEO, SEA, SMM, and CRM).

Led full 360-degree management of Flora Delivery, a VC-backed start-up focused on same-day flower delivery, as a key member of the founding team. - Managed daily operations and a team of leaders spanning customer support, logistics, marketing, warehouse and replenishment, and finance and accounting. - Prepared financial and performance reports, drove the fundraising process and managed investor relations, securing $300K investment for increasing marketing activities and hiring additional staff.

Supervised international public relations and advertising projects.

- Analyzed Russian and international travel destinations for potential business development feasibility. - Managed pro-active acquisition of hotel accounts, inventory allocation and room availability. - Built long-term relationships with hotel partners to improve pricing conditions and room availability.

Researched and initiated potential sales leads among rail and freight transportation companies in Russia. Worked on the Russian market entry strategy, searched for other leads in the media and retail industries.

- MBA degree (full-time) with a primary focus on competitive and marketing strategy, business data analysis and finance. - Summer internship at the sales department of Barclays Center (Brooklyn, NY) as a sales operations analyst.