Leonid Kursinov
Angestellt, Global Medical Affairs Manager, Croma-Pharma GmbH
Abschluss: Global Executive MBA, University of Minnesota - Carlson School of Management
Vienna, Österreich
Über mich
- Being a trained Medical Doctor (Neurologist) I have started my career in the pharmaceutical industry as a medical representative and in the last almost 20 years been working in different pharmaceutical companies on local, regional and global levels focusing on medical affairs, product management, consumer & medical marketing in OTC and RX/ Medical Device areas. - My professional experience built up on the bases of fundamental medical and modern business education covers different areas: medical affairs, strategic marketing & management, portfolio management, brand building, consumer and HCP communication development & implementation, advertising development, business & product development, project management, field force. - I am capable to establish and lead cross-functional and multi-national team that includes managers of different level from different functions. - Valid long-term work permit for Austria (Rot-Weiss-Rot).
Werdegang
Berufserfahrung von Leonid Kursinov
- Development and execution of medical scientific strategy in alliance with the general strategy for pharmaceutical products (botulinum toxin) and medical devices (HA fillers, PDO Threads, Platelet Rich Plasma) and cosmetics (medical skincare) - Ownership of the medical inputs to the Product Life Cycle Management - Constructive relationships with Key Opinion Leaders (KOLs) - Medical Marketing for pharmaceuticals and medical devices medical and scientific content for marketing & training materials
• KOL management (from concept development to implementation) • Development of training concept & content for different target audiences (filed force and HCPs) • Development and coordination of education programs for internal employees and clients to harmonize product knowledge across key target audiences
- Keeping the brand assets competitive and modern within their marketplace - Development and implementation of the global strategy for PRP and Threads to achieve long and short-term sales targets - Assure a harmonized approach across the all markets and realize synergies and communication between the individual countries and Headquarters - Reinforcing beneficial working relationships with the local marketing and sales teams, other global functions, suppliers, KOL ́s.
11 Monate, Juni 2016 - Apr. 2017
Category Head
Bayer Austria GesmbH
Development of the category strategy (DTC and HCP). Achieve sales, profitability, market share targets within company policies, principles and specific objectives. TVC Developmet Building an effective team (4 people) and drive it’s capabilities by providing coaching and leadership, ensuring the development of necessary skills in a team.
2013 - 2016
Regional Marketing manager
Bayer Austria GesmbH
- Responsible for Regional Brands (Joint Health & Pain, Calcium, Antihaemorrhoids categories ) - Identification of new opportunities for further growth of Regional Brands in CIS Region based on consumer-centric, disease management approach - New Product Development. - Development of a Harmonized strategic approach across the region via close cooperation with markets. TVC Development
2009 - 2012
Category Head
Bayer Russia
2006 - 2007
Product / Traning manager
Nu Skin Enterprises
2004 - 2006
Medical Representative
Boots Healthcare Russia
Ausbildung von Leonid Kursinov
2016 - 2017
Gloval Executive MBA
University of Minnesota - Carlson School of Management
2016 - 2017
Global executive MBA
Vienna University of Economics and Business
2008 - 2008
Integrated Marketing Communication
Chartered Institute of Marketing, UK
2005 - 2008
International Economics
Russian Foreign Trade Academy, Moscow
2002 - 2004
Neurology
Institute of Neurology of Russian Academy of Medical Science's, Moscow
1996 - 2002
General Medicine
State medical academy, Russa
Sprachen
Englisch
Fließend
Russisch
Muttersprache
Deutsch
Grundlagen
Spanisch
Grundlagen