Leonid Kursinov

Angestellt, Global Medical Affairs Manager, Croma-Pharma GmbH

Abschluss: Global Executive MBA, University of Minnesota - Carlson School of Management

Vienna, Österreich

Über mich

- Being a trained Medical Doctor (Neurologist) I have started my career in the pharmaceutical industry as a medical representative and in the last almost 20 years been working in different pharmaceutical companies on local, regional and global levels focusing on medical affairs, product management, consumer & medical marketing in OTC and RX/ Medical Device areas. - My professional experience built up on the bases of fundamental medical and modern business education covers different areas: medical affairs, strategic marketing & management, portfolio management, brand building, consumer and HCP communication development & implementation, advertising development, business & product development, project management, field force. - I am capable to establish and lead cross-functional and multi-national team that includes managers of different level from different functions. - Valid long-term work permit for Austria (Rot-Weiss-Rot).

Fähigkeiten und Kenntnisse

Strategic Marketing
Product Management
Consumer and HCP communication development
Business Development
New Product Development
Brand Building
International experience
Global marketing
Regional Marketing
Cross-functional management experience
Medical affairs
TVC development
Medical Affairs Management

Werdegang

Berufserfahrung von Leonid Kursinov

  • Bis heute 3 Jahre und 1 Monat, seit Mai 2021

    Global Medical Affairs Manager

    Croma-Pharma GmbH

    - Development and execution of medical scientific strategy in alliance with the general strategy for pharmaceutical products (botulinum toxin) and medical devices (HA fillers, PDO Threads, Platelet Rich Plasma) and cosmetics (medical skincare) - Ownership of the medical inputs to the Product Life Cycle Management - Constructive relationships with Key Opinion Leaders (KOLs) - Medical Marketing for pharmaceuticals and medical devices medical and scientific content for marketing & training materials

  • 8 Monate, Sep. 2020 - Apr. 2021

    Global Medical Advisory & Educational Expert

    Croma-Pharma GmbH

    • KOL management (from concept development to implementation) • Development of training concept & content for different target audiences (filed force and HCPs) • Development and coordination of education programs for internal employees and clients to harmonize product knowledge across key target audiences

  • 2 Jahre und 11 Monate, Okt. 2017 - Aug. 2020

    Global Brand / Product Manager

    Croma-Pharma GmbH

    - Keeping the brand assets competitive and modern within their marketplace - Development and implementation of the global strategy for PRP and Threads to achieve long and short-term sales targets - Assure a harmonized approach across the all markets and realize synergies and communication between the individual countries and Headquarters - Reinforcing beneficial working relationships with the local marketing and sales teams, other global functions, suppliers, KOL ́s.

  • 11 Monate, Juni 2016 - Apr. 2017

    Category Head

    Bayer Austria GesmbH

    Development of the category strategy (DTC and HCP). Achieve sales, profitability, market share targets within company policies, principles and specific objectives. TVC Developmet  Building an effective team (4 people) and drive it’s capabilities by providing coaching and leadership, ensuring the development of necessary skills in a team.

  • 2013 - 2016

    Regional Marketing manager

    Bayer Austria GesmbH

    - Responsible for Regional Brands (Joint Health & Pain, Calcium, Antihaemorrhoids categories ) - Identification of new opportunities for further growth of Regional Brands in CIS Region based on consumer-centric, disease management approach - New Product Development. - Development of a Harmonized strategic approach across the region via close cooperation with markets. TVC Development

  • 2013 - 2013

    Global Brand Manager

    Bayer in der Schweiz
  • 2009 - 2012

    Category Head

    Bayer Russia

  • 2007 - 2009

    Brand Manager Cough & Cold

    Sandoz Pharmaceuticals AG
  • 2006 - 2007

    Product / Traning manager

    Nu Skin Enterprises

  • 2004 - 2006

    Medical Representative

    Boots Healthcare Russia

Ausbildung von Leonid Kursinov

  • 2016 - 2017

    Gloval Executive MBA

    University of Minnesota - Carlson School of Management

  • 2016 - 2017

    Global executive MBA

    Vienna University of Economics and Business

  • 2008 - 2008

    Integrated Marketing Communication

    Chartered Institute of Marketing, UK

  • 2005 - 2008

    International Economics

    Russian Foreign Trade Academy, Moscow

  • 2002 - 2004

    Neurology

    Institute of Neurology of Russian Academy of Medical Science's, Moscow

  • 1996 - 2002

    General Medicine

    State medical academy, Russa

Sprachen

  • Englisch

    Fließend

  • Russisch

    Muttersprache

  • Deutsch

    Grundlagen

  • Spanisch

    Grundlagen

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