Leontine Wagenaar

Guest lecturing in Fashion & Design Management. How to innovate, create your own new ideas and consciously building a collection. Brand strategy.

Brand concept and product design in fashion and interior . Research: Analyzing and interpreting fashion & social trends in realtion to consumer needs. Women, men, kids and baby fashion collection design and art direction. Specialized in retail. Working closely together with freelance designers. Sharing knowledge and experience for the perfect flavor. It’s all a matter of taste.

I am a highly professional and passionate concept designer for fashion and lifestyle. I have many years of experience working for various international brands, retailers and prestigious organizations. Based in the Netherlands I also offer design services in China and Hong Kong. My services cover every discipline in design necessary for the creative business. From brand identity development to range development to coaching and consultancy.

A wonderful experience with Chinese fashion design and communication students. How to communicate with pictures. How you can communicate with fashion in general. How to imagine and create your own style from our perspective. We notice differences and similarities in approach with another culture which results in “new energy” for both of us.

Full-time styling manager. Yearly company turnover around € 250 million. • Brand strategy development • In charge of 4 designers • Translate social and consumer trends in to a Baby fashion and hardware collection • Responsible for the development of Baby fashion and hardware private label collection • Set up fabric sourcing in Far East

Vroom & Dreesmann; Concept designer men’s casual collection Soho Street. Yearly department turnover € 20 million.

Jomo International Holding Enschede. Part-time styling manager. Fashion consultancy for Children’s and Lady’s fashion which supplied larger department stores (C&A, Pimkie, Miss Etam, V&D, Ernstings Family, Takko).

Design consultant in design software for fashion industry Provided workshops for Canvas and Photoshop.

Freelance Concept designer Marca Trading. Brussels. Womens' department, fashion consultancy and artwork design.

1. Teaching fashion photoshoots / productions. 2. From concept & research towards designing a fashion collection / a range of products.

Capstan Bay (C&A Europe) Amsterdam, Multi-brand concept stores for young fashion in Germany. Fulltime concept designer Men’s fashion • Interpreting social trends to young fashion • Short term fashion trends for men’s and women’s wear • Setting up the guidelines for visual merchandising

Coordination and creative concept manager fashionshows for Dutch Fashion Trade Fair.

Kids concept designer at Marca Trading part of C&A Europe. Yearly juvenile department turnover € 85 million. Trend forcast, colour concepts, inspirational sessions, product and artwork design. Working closely together with buying dept.

Styling & coordination TV shows

Colors, general trend directions, fabric forecast for Dutch fashion Industry.

Boys casual concept-designer, age 4 till 10.

Kids lifestyle