Lidija Krickovic
Angestellt, Chief Operating Officer, Time2play Media
Lisbon, Portugal
Über mich
Chief Executive Officer | Founder | Growth Expert | Strategy Consultant | Monetization Expert | Executive Adviser
Werdegang
Berufserfahrung von Lidija Krickovic
Bis heute 1 Jahr und 5 Monate, seit Jan. 2023
Chief Operating Officer
Time2play Media
Led a strategic reorganization, enhancing operational efficiency and agility. Achieved a substantial reduction in operational costs, boosting profitability. Spearheaded the integration of AI and automation across departments, transforming the company into a more streamlined and responsive entity. Successfully navigated exit, overseeing the due diligence. Oversaw key business areas, including operations, Finance, Legal, HR, PR, driving the company's overarching strategy and operational excellence.
Bis heute 2 Jahre und 10 Monate, seit Aug. 2021
Chief Executive Officer (CEO)
Growth Geek
Advising a range of companies (mainly startups) on developing business and marketing strategies, building financial projections, building teams, as well as supporting them in raising funding. Developed long-term product roadmaps and supported the building of the MVPs. Built an all-in-one HR software solution empowered by AI.
1 Jahr und 11 Monate, Okt. 2019 - Aug. 2021
Chief Executive Officer (CEO)
EPC Masters
Growing the annual profit of the company by 220% increasing gross profit margin from 41.90% to 62.50%; launching Geoearnings (performance network) and TrafficBull (ad network) and bringing them to the MRR of >350K in their first year Grew monthly revenue of TrafficMansion (one of the top 5 dating affiliate programs worldwide) by 200% End responsible for the business side of four company products (TrafficMansion, DatingFactory, Geoearnings, and TrafficBull).
2 Jahre und 7 Monate, März 2017 - Sep. 2019
Head of Monetization
EPC Masters
Team size 10+ Achieved 252.70% revenue and 154.23% eCPM growth. Driving the overall planning and management of traffic monetization. Network advertising management as a publisher on a network of over 100K websites. Impacted the overall strategic direction, participating in board meetings Affiliate management - managing members' area traffic, building strong and lasting relationships. Driving system development by analyzing data metrics and improving product. Managing internal cross-functional projects
9 Monate, Juni 2016 - Feb. 2017
Head of Marketing and Sales
Awards International - UK and MENA
Team size 40+ Leading the company's marketing, sales, product, and web development teams, covering the markets of the UK and MENA. Boosted all the major KPIs, revenue by 78%, customer retention by 35%, dropping CPA by 75%, and improving upselling success rate by 43%. Dedicated to providing customers with an exceptional digital experience across all touchpoints. Planning and implementing the digital transformation of the company. Responsible for writing and implementing the 5-year business plan.
10 Monate, Aug. 2015 - Mai 2016
Communication & Organizational Development Consultant
Arbeiter Samariter Bund e.V.
Developed key strategies and training programs that helped ASB and partnering NGO organizations create and sustain a high-performing organization. Providing coaching, facilitation, team development, systems analysis, process engineering, and organizational development services to orchestrate cultural development and organizational change initiatives that address corporate goals and strategies. Focused on establishing organizational cohesion, health, and flexibility.
2 Jahre und 6 Monate, Feb. 2013 - Juli 2015
Group Account Manager
Represent Communications - Weber Shandwick Affiliate
Team size 10+ Clients: American Chamber of Commerce, Coca-Cola, Hemofarm - STADA, Telenor, Roche, Carrefour, Hypo Alpe-Adria-Bank, MK Group, Nelt, Strauss Adriatic, MK Mountain Resort Increased BU revenue by 65%. Strategic marketing guidance for clients ranging from startups to blue-chip international corporations (b2b and b2c). The leadership of a team of highly skilled consultants managing multiple projects and clients. Coordination of the public affairs sector
Directed markets SEE Brands: NIVEA, Eucerin, Hansaplast Team size 5+ Meticulously crafted and delivered an integrated marketing communications campaigns. Established PR and digital marketing department. Guiding external digital and creative agencies and team leadership across areas of responsibility Driving digital strategy across channels; primary focus on content development, own channel building, SEO & SEM, social engagement Managed internal communication. Supervised consumer success outsourced team.
1 Jahr und 6 Monate, Mai 2007 - Okt. 2008
PR consultant
HocheggerICom
Team size 3+ Clients: Dr Oetker, Austrian Post, Lufthansa, Intermarché, Vip Mobile Bayer Schering Pharma, Raiffeisen Investment, Merkur Insurance, Kapsch Prepared numerous winning, comprehensive communication, and marketing strategies. Increased client base by 25% through an innovative strategic approach presented in numerous pitch competitions. Won the best CSR campaign award. Overseeing crisis communication and lobbying projects. Mentoring junior staff. Senior consultant for the Bosnian team
3 Jahre und 4 Monate, Jan. 2004 - Apr. 2007
PR Executive
Prominent Agency
Clients: Procter & Gamble, Master Card, Valentino, Max Factor, Boss, Lacoste, Cavalli, Shiseido, Collistar, Puma, Pal Zileri, Facis, Ford, Mitsubishi Motors, Verica Rakočević After only three months, took over Procter & Gamble's major client account. Successfully planned and implemented a new PR and marketing strategy that resulted in a 75% increase in positive media coverage. Media buying as well as communicating with clients and journalists. Effectively coordinated and supervised staff
Ausbildung von Lidija Krickovic
7 Jahre und 6 Monate, Okt. 1999 - März 2007
Management
University of Belgrade
Sprachen
Englisch
Fließend
Deutsch
Grundlagen
Russisch
Grundlagen
Portugiesisch
Grundlagen