Lindsey Messenger

• Provide graphic design capabilities including photo editing and asset management to create cohesive designs for emails, web and digital projects, ensuring aesthetics are aligned with usability, accessibility, brand/ web standards • Develop and create custom solutions across mobile & email including basic HTML, A/B testing & technical back-end strategic direction to support user-focused cultivation campaigns, cross functional messaging, acquisition & retention strategies to drive value

Variety of freelance design projects (concept through execution) encompassing presentation design, digital illustration, resume design, logo creation, event invitations, poster design, digital/web and print. Experienced in branding, communication design, digital illustration, content creation, and more. Expertise knowledge in Adobe Creative Suite (including Photoshop, Illustrator, InDesign and Lightroom, with some experience in Dreamweaver & HTML).

• Branding "subject matter expert" for recruitment, investor relations, corporate responsibility & digital marketing; developed corp brand standard across PVH’s portfolio & offices in North America, Europe & Asia • Developed brand visuals/voice while maintaining brand integrity for internal/external comms across presentations, printed reports, signage, branded products, web • Advised on end-to-end design of app for 40,000 global retail employees creating streamlined experiences for news and HR services

• Spearhead the redevelopment of HudsonandVine.com through the conception and design of a new homepage and visual assets for multiple category pages • Design and execute creative campaigns supporting multi-channel digital efforts, including email campaigns, website assets, and improved end-user experience • See projects through the entire design process; from creative concept to final production, including mockups, prototypes and finished design assets

• Assist on annual product lines through creation of original artwork, illustrations, typography, screens and decals • Conceptualize and design marketing materials including web assets, eBlasts, sale sheets, and presentations • Administer bi-annual catalog through creation of typography, copy writing and photo editing/layout • Coordinated product planning, design, development, and SKU plan for over 1,500 ornaments annually, sold through mass market channels including CVS, KMART, Meijer, and Sears.

• Provided in-house graphic design capabilities through creation and execution of engaging and dynamic client assets • Partnered with creative team on visual assets and copy for global AOR accounts Unilever (TRESemmé Global) and Diageo's (Smirnoff Global) social profiles across 40+ local markets • Lead cross-platform concept and design of visual & written social content for APEXBrasil's "Be Brasil" campaign, resulting in engagement from more than 2,220 new social followers in <2 weeks

• Brought in-house graphic design to create event invitations, presentations and recaps, reducing client costs • Designed & published editorial content, visual assets and content calendar for Habitual Denim’s “The Habit” blog, strengthening and expanding brand image, awareness and engagement • Part of a 7-member team that created and pushed out “The Challenge” viral video & digital campaign for Audi with actors, Zachary Quinto & Leonard Nimoy

• Developed new aesthetic changes for the CityWalk and theme park retail stores, increasing visitor interest and store sales • Expanded awareness of products available for sale in the theme park through the creation of unique vending cart designs for Corona beer brand • Attended weekly Creative team meetings and helped concept remodeling and signage projects for new and current CityWalk stores, restaurants, venues and architecture, to increase visitor attendance

Created an Olympic site legacy monument for landscape architectural firm, EDAW. Created four different London 2012 logo infills and an ad campaign for the advertising firm, Wolff Olins.

Also received a minor in Leadership & Organizational Studies