Lisa-Marie Siebler
Angestellt, Senior Product Manager | Team Lead LINDOR, Chocoladefabriken Lindt & Sprüngli GmbH
Aachen, Deutschland
Werdegang
Berufserfahrung von Lisa-Marie Siebler
Bis heute 1 Jahr und 7 Monate, seit Nov. 2022
Senior Product Manager | Team Lead LINDOR
Chocoladefabriken Lindt & Sprüngli GmbH- Leading Lindt's mono pralinés business including global No.1 brand LINDOR (>150 M€ gross sales) and a team of 2 reports + trainees/interns - Responsibility for marketing plan incl. P&L, brand & media strategy, product innovation (from insight to launch), POS activation, portfolio management, market research - Budget responsibility for A&P (steering of >15 M€ marketing budget)
4 Monate, Juli 2022 - Okt. 2022
Senior Product Manager | Team Lead Easter
Chocoladefabriken Lindt & Sprüngli GmbH- Leading Lindt's Easter business (>180 M€ gross sales) and a team of 2 reports + trainees/interns - Responsibility for marketing plan incl. P&L, brand & media strategy, product innovation (from insight to launch), POS activation, portfolio management, market research - Global lead country responsibility for No. 1 Easter brand GOLDHASE - Budget responsibility for A&P (steering >7 M€ marketing budget)
1 Jahr und 8 Monate, Nov. 2020 - Juni 2022
Product Manager | Team Lead Easter
Chocoladefabriken Lindt & Sprüngli GmbH- Leading Lindt's key brand GOLDHASE (>80 M€ gross sales) and a team of 2 reports + trainees/interns - Responsibility for marketing plan incl. P&L, brand & media strategy, product innovation (from insight to launch), POS activation, portfolio management, market research - Global lead country responsibility for No. 1 Easter brand GOLDHASE - Budget responsibility for A&P (steering >5 M€ marketing budget)
1 Jahr und 5 Monate, Juni 2019 - Okt. 2020
Junior Product Manager
Chocoladefabriken Lindt & Sprüngli GmbH- Responsibility for marketing mix & brand strategy of Lindt Easter Eggs (>50 M€ gross sales) - Development of new product launches incl. execution/project management - Qualitative & quantitative market research projects - Analysis & evaluation of market data (IRI, GfK) & trend scouting to identify new growth opportunities - Steering of marketing budget - Recruiting & mentoring of interns
3 Monate, März 2019 - Mai 2019
Junior International Product Manager
Chocoladefabriken Lindt & Sprüngli GmbH- Responsibility for global innovation projects within Lindt’s seasonal business (Easter & Christmas) - New product development incl. project management in global, cross-functional teams - Leading global meetings & country-specific innovation workshops - Global lead country contact within Lindt group; direct counterpart of International Marketing
1 Jahr und 6 Monate, Sep. 2017 - Feb. 2019
Marketing Future Leaders Trainee Program
Chocoladefabriken Lindt & Sprüngli GmbH2-year national graduate program within Marketing & Sales
- Strategic market, customer and competitor analysis - Evaluation of customer satisfaction & internal employee surveys
Project: Development of a launch strategy for the German market for healthy lifestyle beverages
6 Monate, Jan. 2015 - Juni 2015
Intern Brand Management & Trade Marketing
MÄURER & WIRTZ GmbH & Co. KGManagement of global marketing activities for the fragrance brands Baldessarini & 4711
Ausbildung von Lisa-Marie Siebler
1 Jahr, Sep. 2016 - Aug. 2017
International Business - Strategic Marketing
Maastricht University School of Business and Economics
Graduated with Distinction (Cum Laude)
5 Monate, Sep. 2014 - Jan. 2015
Exchange Semester
Universitat Ramón Llull - IQS School of Management, Barcelona
Major: Marketing & Sales Management
3 Jahre und 9 Monate, Okt. 2012 - Juni 2016
International Business
Pforzheim University
Graduated Top 10%
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Spanisch
Fließend
Französisch
Gut