Lisa Wagner

• Development of brand storyline and content strategy • Strategy and editorial plan for owned channels • Leading the content production and creative concept team • Coordination, planning and supervision of content production (video and image) • Devise the brand & social media tone of voice and content topics • Conception and implementation of 360° campaigns • Drive and increase brand engagement • Crisis communications in cooperation with product, customer success and dev teams

• Brand strategy, digital marketing strategy • Social media and content strategy including the elaboration and execution of the editorial plan for all owned channels • Community management and influencer marketing, Online Marketing and SEO, PR, CRM • Product photography, image editing, planning and management of product shoots • Customer acquisition strategy, sales and supply chain management

• PR, event management • E-mail marketing • Interface to agencies, publishing houses and partners • Professional assistance to the management board • Preparation, support and follow-up of coachings and workshops

​• Assistance to managing director and head of marketing • ​Writing press releases • ​Copywriting for website and marketing campaigns • ​Management of correspondence with business partners and customers

• Maintenance of all Social Media accounts and the web page • Conception, redesign and editing (text/design/layout) of online and print media • Conception and management of language classes (German as a foreign language) • Assistance in project and event management

• Professional assistance in the field of linguistics • Transcription of interviews

• Teaching of basics and techniques of scientific work • Professional preparation and follow-up of lectures for students

Minority languages (Nahuatl, Central Mexico), Syntax and Semiotics

Linguistic registers and concepts, imagery, language research (structures and phonetics), Modern German Literature Thesis: „Aspekte der ‚Dialektik der Aufklärung’ in den Erzählungen Heinrich von Kleists.