Loick Mariette
Angestellt, Multiple Senior Commercial roles, Head of Sales and Marketing, Sales Director, Multiple Companies
Lausanne/Genève/Zurich, Schweiz
Über mich
I am a passionate Sales and Marketing Head who truly loves building Premium brands and like to progress in international environments. Throughout the years and thanks to multi-markets exposure, I have developed strong capabilities in disruptive Route/Go to market definition and commercial markets management. My extended knowledge of the trade environment as former local and International Offtrade and Ontrade Manager, (digital) Brands Marketer, Trade Marketer and Sales Manager provided me the commercial capacities to develop focused strategies and to implement perfect premium brand executions. Definitely results oriented and strong team player, I’m convinced about the motto “Win as a team”. Thanks to extensive commercial experience within different companies and cultures I am fully equipped to bring fresh strategic vision and added value to your company.
Werdegang
Berufserfahrung von Loick Mariette
Bis heute 1 Jahr und 5 Monate, seit Jan. 2023
CCO - Commercial Director
ELAG Group
Key executive committee member reporting directly to the CEO, responsible for driving the global expansion of Elag Group by devising a comprehensive long-term sales and marketing strategy and an annual portfolio activity plan. Identifies the key markets and devises relevant routes to market. Builds a high-performing commercial structure by recruiting top-tier commercial managers and executives. Oversees the commercial performance of the group.
Bis heute 2 Jahre und 5 Monate, seit Jan. 2022
HEAD OF REGION: RF - ex. CIS - CEE - AFR - DF/TR
ASAHI EUROPE INTERNATIONAL LTD.
Part of the EMEA team, main mission is to develop strategic annual IAP and 3 years IBP commercial and multi-brand plans. Define specific RTM and establish Business branches when relevant. Deliver over proportioned business growth and super premium Brands equity through high margin pricing strategy. Omni-channel approach and perfect brand execution in POP. High level Key Account plans (Offtrade and Ontrade) and 360 E-commerce & Digital strategy for multi-brand content. Full P&L Accountability.
Bis heute 11 Jahre und 5 Monate, seit 2013
Multiple Senior Commercial roles, Head of Sales and Marketing, Sales Director
Multiple Companies
4 Jahre, Juni 2013 - Mai 2017
COUNTRY MANAGER - SWITZERLAND
SABMiller Brands Europe a.s.
Responsible to develop, implement the Route/Go to market and established the Swiss subsidiary after having assessed the market potential. Main mission was to ensure the financial and commercial performance through annual IAP and 3 years IBP strategic. Value pool mapping per segment and pricing definition. Development and implementation of the Sales and Marketing strategic plans by leading and motivating the team, P&L, Omni-channel strategy development (BtoB and BtoC), Premium Brand Portfolio strategy.
10 Jahre und 2 Monate, März 2003 - Apr. 2013
Multiple role in Sales, KA management, Trade Marketing and Marketing
PHILIP MORRIS SUISSE + INTERNATIONAL HQ
Managed Top Swiss and International Key Accounts through high level KAs business direct relationships and negotiations including P&L. Developed KPIs tools aimed to manage and to control ROI of trade incentive programs and brand activations. Lead a cross functional team (12 people) responsible for Trade Engagement. Lead and manage the strategic development and execution of all POS Retail marketing material with 43 markets exposure. Development of sales and communication tools, merchandising guidelines.
Ausbildung von Loick Mariette
2011 - 2011
EMBA - Master in Business Administration (with distinction)
HEC – UNIVERSITY OF GENEVA (CH)
Specialization in Marketing Strategy, Communication and e-Business
Sprachen
Französisch
Muttersprache
Englisch
Fließend
Deutsch
Gut