Luciana Stella Boscaratto
Angestellt, Product Marketing & Communications Manager, Electronic Arts
Milan, Italien
Werdegang
Berufserfahrung von Luciana Stella Boscaratto
Bis heute 10 Jahre und 11 Monate, seit Juli 2013
Product Marketing & Communications Manager
Electronic ArtsManagement of marketing initiatives for the EA SPORTS division at Electronic Arts. In charge of the Italian market, with objectives of driving revenue and unit targets as well as maximizing market share. Works closely with the NA development team and Global Marketing & Integrated communications teams. Manage external event agencies. Deals and negotiates with sports partners and athletes.
7 Jahre und 8 Monate, Nov. 2005 - Juni 2013
Sr. PR & Event Manager, PR Manager, Jr. PR Manager
Electronic ArtsSenior PR professional working on the entire company’s portfolio of products, with extensive experience in creating and implementing strategic local and global PR campaigns across multiple channels. Management of global and local events and industry trade shows.
1 Jahr und 6 Monate, Mai 2004 - Okt. 2005
EXTERNAL RELATIONS MANAGER
Publicis
New Business, Press Office & Events. Brand Image. Sponsorships & Speaking platforms Management. Liaison Officer with Intl agencies’ network.
3 Jahre und 8 Monate, Sep. 2000 - Apr. 2004
EXTERNAL COMMUNICATIONS SPECIALIST
Ted Bates
New Business activities, Press Office & Corporate Events organization, Brand Image& Corporate Identity, content manager.
5 Monate, Apr. 2000 - Aug. 2000
Event / Marketing Assistant
3M
Internship
Ausbildung von Luciana Stella Boscaratto
4 Jahre und 6 Monate, Okt. 1995 - März 2000
Communication
IULM University of Milan
Marketing, Public Relations, Business Communication
Sprachen
Italienisch
Muttersprache
Englisch
Fließend