Luis Sangiovanni
Bis 2011, Director Business Development, Factoria de Ideas - Branding Agency
London, Vereinigtes Königreich
Über mich
Strategic, innovative, and outcome-driven leader with expertise in all aspects of marketing operations adding value to brand integrity and driving business growth. Demonstrated success in crafting and executing consumer-centric marketing strategies and optimising value propositions for top-tier businesses. I'm known for delivering ROI by establishing brand design and integrating the latest technology and trends across SaaS, Software, Blockchain, NFT, FinTech, TechEd and B2B Professional Services. Expert at overseeing high-performing teams and managing multi-million budgets to facilitate bottom-line growth via ATL / BTL. Experience coordinating events, filming TV commercials, negotiating with media brokers, and liaising with PR crises to perform marketing and demand generation for SaaS products. Stellar track record of capitalising on profitability by tracking consumer needs/market trends and offering insights for data-driven decision-making.
Werdegang
Berufserfahrung von Luis Sangiovanni
Bis heute 8 Jahre und 5 Monate, seit Jan. 2016
Chief Marketing Officer (CMO)
thebigword
Oversee end-to-end marketing operations and deliver ROI on marketing expenses. Devise and implement a refined strategic marketing approach for business to ensure success. Develop a high-performance marketing team from scratch with new talent to unlock internal potential. Create and execute marketing and communication strategies for regulated governmental contracts.
4 Jahre und 3 Monate, Nov. 2011 - Jan. 2016
Operations Director
thebigword
Built and implemented multifaceted programmes for blue-chip accounts, such as Hitachi, Google, LinkedIn, HSBC, and Unilever. Supervised and reported Operational P&L, managed departmental budget, and revisions weekly/monthly. Directed overall operations for new business programmes and ensured execution of streamlined functions via client implementations, leading price negotiations, RFPs, RFIs and technology updates for new/existing customers.
4 Jahre und 11 Monate, Jan. 2007 - Nov. 2011
Director Business Development
Factoria de Ideas - Branding Agency
Provided senior consultancy for B2B and B2C marketing across a range of sectors, including Wall-Mart Group, Orange, American Express and Arla, with focus on fast growth in crowded markets. Provide consultancy to clients on creative campaigns and brand development – from naming to brand activation and ongoing marketing support - to GTM in North, Central and South America. Oversaw account management department operations and procedures to ensure growth and client satisfaction
Sprachen
Spanisch
Muttersprache
Italienisch
Grundlagen
Englisch
Muttersprache