Malorie Swartz

• Create articles for various BKA clients for publication online focused on a wide range of topics including business, technology and travel • Conduct research to generate informative and engaging blog posts that direct readers to company websites • Implement SEO best practices to enhance quality of posts and drive client’s business objectives to maximize website visits

• Developed and executed marketing strategy • Initiated external marketing initiatives and generated sales enablement materials • Planned and executed internal and external meetings and events • Conceptualized internal initiatives to foster employee engagement, including weekly project win announcements, monthly expert interviews, podcasts & videos, and annual competitions

• Collaborated with subject matter experts to create customer facing collateral • Initiated and supported educational seminars, open houses, and lab tours • Managed marketing campaigns from inception to completion • Generated leads for sales team follow-up, resulting in 56% YoY growth in 2016 and 46% in 2017 • Boosted followers on LinkedIn and Twitter through site maintenance and regular content distribution

• Evaluated customer products for applicable performance and safety regulations • Facilitated laboratory testing and report completion to ensure timely delivery to customers • Maintained and augmented customer relationships by providing excellent customer service and sharing industry knowledge • Reviewed laboratory processes and implemente