Marc Castañé Hernández

Responsible for strategic planning and resourcing of all the business units. Main tasks: • Provide and implement the framework and processes to collect regularly all markets and teams business projections. • Analyze the business projections to make sure they are challenging and at the same time realistic for the teams to reach the targets. • Provide group projections for investors purposes.

• Definition of the business targets and the traffic acquisition diversification strategy, together with the marketing channel leaders. • Definition of the brand together with the branding team. • Definition and implementation of processes applying agile methodologies to coordinate on a daily basis cross-functional teams. • Automation of processes and data analysis. • Lead retrospective performance analysis sessions. • Coaching junior managers in several aspects.

Responsible for setting up the first Business Intelligence architecture and building a stable team. Main tasks: • Define the business logics and coordinate the development of a state-of-the-art BI system that allowed business teams steer their activities based on data. • Manage end-2-end data services projects for all business stakeholders, being responsible for stakeholder management, roadmapping, creation of user stories, QA and project management. • Reporting directly to C-Level.

• Involved in all paid marketing campaigns strategy, implementation and analysis activities (mainly Google Ads) • Involved in all Email marketing strategy, implementation and analysis activities

• Responsible for all the Business Development activities associated to a Start-up, such as IT infrastructure & product, legal, finance, suppliers management, logistics, marketing strategy, branding & PR, sales, etc…

• Financial and Business consultant

Marketing Finance