Marco Costanza

- Strategic planning of communication activities - Budget responsibility for internal and external communication - Design and management of internal and external events: leadership meetings, conventions, roadshows, client events - Point of reference for media relations - Design of corporate videos and interviewer - Corporate story-telling on strategy, business initiatives, deals and achievements - External communication towards clients via mailings and newsletters

- Editorial planning for intranet, newsletters, magazines and mailing - Developed together with an international team of communication colleagues the new UniCredit Global Intranet - Organised top management conferences and roadshows - Prepared speeches and presentations for top management - Copy-writing for internal and external campaigns - Project management and communication lead for all HR initiatives - Design and implementation of a campaign on the corporate values in CIB

- Internal communications for Italian and the Group intranets, newsletters and magazines - Set-up of a Group Intranet in English, German and Italian - Introduction of a corporate blog for senior leaders and staff - Communicated Mission, Vision and Values of the company in close cooperation with the Brand Department - Employee engagements events aimed at fostering a common corporate culture - Supported the implementation of a cross-country “Internal Job Market” and in lead for its communication

Media Relations > Press Agency > Events Management

The Master was aimed at tackling all aspects of business communication, from marketing and public relations to account management and the media management, with a special focus on the impact of the Internet on business communication.

Corporate Communication » Marketing » Corporate Organisation » Media Communication. Lessons and exams were held in Spanish, English and Catalan.

This Degree Course provided me with the basics of the corporate communication, advertising, marketing and public relations. The course also dealt with wide-ranging subjects such as Psychology, Sociology and Economics, always with a tight interaction with the labour market.