Maria Camila Mendoza Vargas

Working student for Solution Group Customer Experience

Structure and implement marketing strategic plans across Colombia and Ecuador markets based on commercial actions, together with the portfolio of products, segments and tactics that will strengthen Avianca's, sales and positioning. Administer budget, design and manage the communication strategy for each of the company's areas accordance to the opportunities of each market and guaranteeing the knowledge of the products offered, generating incremental revenues and strengthening the competitive position.

Orchestrate marketing operations across Colombia, Brazil, Paraguay, Uruguay, and Europe markets. Manage all aspects of brand reception, negotiations, and sponsorship activations. Administer budget for development of massive- media, digital and offline initiatives. Support massive-media pricing as well as sales efforts to increase revenue generation. Perform expert benchmark analysis.

Delivered expert marketing analysis for Colombia and Europe regions, including budgeting for Massive Media and Online / Offline initiatives. Administered Offline brand activations for regional, corporate, and sponsorship events. Conducted benchmark analysis.

International Marketing Brand Intern – Pattex Marketing, International Business, Report Generation, Safety Regulations, Project Packaging, Re-Branding, New Products / Labels (Italy, France, China, Spain, England, Sweden, Belgium, and Netherlands), Meeting Coordination, Marketing Research Management (Bochum, Germany), Samples Coordination (Baumann-Düsseldorf, Design Agency)

Module Abroad- Organization Behavior, Business Ethics & Corporate Social Responsibility (CSR)

Module Abroad- Leadership and Change Management

Understanding Markets and the Business Cycles Managing Financial Performance Developing Strategy Managing Technology and Operations Financing the Enterprise Managing Marketing and Innovation Leadership and Change Management

Marketing Management E-commerce Key Account Management Sales Digital Marketing

Semester Abroad